DISTRIBUTION CHANNELS AND SALE'S VOLUME OF BAMBURI CEMENT IN LOCAL AND FOREIGN MARKET OF BAMBURI CEMENT NAIV ASHA KENYA

TABLE OF CONTENTS

DECLARATION ...................................................................................... ii

APPROVAL ......................................................................................... iii

DEDICATION ..................................................................................... iv

ACIZNOWLEDGEMENT .............................................................. v

LIST OF TABLES ..............................................................................viii

DEFINITION OF TERMS ............................................................ix

CHAPTER ONE ...............................................................................I

INTRODUCTION .....................................................................I

I .0 Introduction .................................................................................................... 1

1.1 Background ofthe study ...................................................... I

1.2 State1nent of the proble1n ...............................................3

I .3 Purpose of the study .............................................................3

1.4 The objectives of study ..........................................................3

I .5 Research question .................................................................4.

1.6 Hypothesis ................................................................................... 4

Geographical scope ........................................................................ 4

Context scope .................................................................................... 4

Tiine scope ....................................................................................... 5

1.8 Significance of study ............................................................5

To the Governinents ..................................................................... 5

To the Inanager ............................................................................ 6

CHAPTER TWO ................................................................................ 7

LITERATURE REVIEW ....................................................................7

2.0. Introduction ................................................................................ 7

2.1 The theoretical review ........................................................... 7

2.2 Conceptual review ...............................................................8

2.3 Relationship between distribution channel and sale's volume of a product ......................................... 16

1 .8 Conceptual fra1ne work ...............................................17

CHAPTER THREE ................................................................ l8

vi

METHODOLOGY ............................... ............................ ..... ...................................................................... 18

3.0. Introduction ............................................................................. 18

3.1. Research design ................................................................ 18

3.2. Study population ....................................................18

3 .5. Data type ... ....... ........................................................... ......19

3 .6. Data collection instrument ......................................20

3 .6.1. Questionnaire ....... ........ ... .......................... ...... ......... 20

3 .6.2. Interview .. .... .................. .. ..... ............... ....................... 20

3.8. Data analysis ......................................................................... 21

3.9. Limitation ofstudy ............... ........ ......... .. ........................ 21

CHAPTER FOUR ................ ... .... ...... ............................... .. .... ..22

RESEARCH FINDINGS .............................................................22

4.0 Introduction ............................................................................. 22

4.1 Profile characteristics of respondents .............. ........... ... .............. : ......................................................... 22

4.2 Distribution channels utilized by Bamburi cement Naivasha Kenya ... ...... ...... ............. ........................ 24

4.3 Level of sales volume at local market and foreign markets ............................................................ 27

CHAPTER FIVE ...... .. ................................. : ............ .... ..... .............32

SUMMARY, CONCLUTIONS AND RECOMMENDATIONS ............................................................... 32

5.0 Introduction ................. .............. ....................................32

5.3RECOMMENDATIONS ..................................................34

REFERENCE ...................... ............................................ ..... ..... ... 3