Effect Of Sales Promotion In An Organiisation Case Study: Nakumatt-nyali (Kenya)

The study was about the effect of sales promotion on sale of Nakumatt Nyali. The specific objective of the study was to analyze the sales promotion performance in Nakumatt. Chapter one established the background of the study, the statement of problem, the purpose of the study which was to determine the relationship sales promotion and sales, the research objectives; to determine the relationship between sales promotion and sales, to analyze the different forms of sales promotion and their impact on sales and to find the effect of sales promotion on sale s volume. The research objectives were used to formulate the research questions, scope of study was restricted to Nakumatt Nyalli branch and the significant of study; giving an insight into sales promotion ofNakumatt as well as recommendations to help better their performances, to benefit scholars and academicians with particular interest in sales promotion in Nakumatt as well as acting as secondaty data for future researchers; the conceptual frame work, that showed the independent (sales promotion), dependent variable( sales). Chapter two was about the literature review of sales promotion, and also discussed the research objectives in depth. Chapter three was about the research methodology employed, the research design used was both qualitative, study population was employee of Nakumatt Nyali from various departments. The sample design used was random sampling and the sample size was I 00 respondents. Primary and secondary data were used for data collect ion through the use of interviews and questionnaires. Limitation of the study; inadequate information, time and financial constraints Chapter four was about the presentation and analysis of data. Data was presented through tables with the use of frequency and percentage mode and analyzed using bar graphs and pie charts. Chapter five included; the summary of the findings which were based on the research objective, the conclusion which were based on research objectives of the study and the recommendation made in relation to the study.