EFFECTIVE PACKAGING AS A PROMOTIONAL TOOL IN MARKETING OF BEAUTY CARE PRODUCT (A STUDY OF HARDIS AND DROMEDAS LTD)

ABSTRACT

This research work examined effective packaging as a promotional tool in marketing of beauty care product. (A study of Hardis and Dromedas Nigeria Limited Enugu). This work was carried out through literature review of text books, newspaper, magazine etc and administration of questionnaires. The aim of this work is to determine the extent to which information contained in packaging strategy’s and consumer responses and also its other user, and to give critical analysis of disclose in the statement of profit and loss,  and balance sheets particular in relating to Hardis and Dromedas. For comprehensive understanding of the impact of this study, the work has been divided into five chapters as listed in table of contents.






TABLE OF CONTENTS
Title page                                 i
Certification                                 ii
Dedication                                 iii
Acknowledgement                             iv
Abstract                                     v
Table of Contents                            vi

CHAPTER ONE
Introduction
1.1    Background of the Study                    1
1.2    Statement of the Problem                 5
1.3    Objective of the Study                     7
1.4    Research Hypothesis                    8
1.5    Significance of the Study                    10
1.6    Scope of the Study                         11
1.7    Definition of Terms                         12


CHAPTER TWO
Literature Review
2.1    Overview of Packaging                         14
2.2    Importance of Packaging                     20
2.3    Role of Packaging in Marketing                 23
2.4    Packaging Design                             25
2.5    Packaging Decision                          26
2.6    Packaging Cost                             30
2.7    Effective of Packaging Strategy on Product         31
2.8    Effective packaging as Promotional Tool             32
2.9    Company Profile                            36

CHAPTER THREE
Research Methodology
3.1    Source of Data                                39
3.2    Population of Study                            40
3.3    Sample Random Techniques                     40
3.4    Sample size for Distribution                    40
3.5    Instrument for Data Collection                 42
3.6    Limitation of the study                         43

CHAPTER FOUR
4.1    Data Presentation and Analysis                44
4.2    Hypothesis                                 54

CHAPTER FIVE
Summary, Recommendation and Conclusion
5.1    Summary                                 65
5.2    Recommendation                             66
5.3    Conclusion                                68
Bibliography
Appendices