EVALUATION OF THE EFFECTIVENESS OF RADIO ADVERTISEMENTS OF FAMILY PLANNINNG PROGRAMMES (A STUDY OF ENUGU METROPOLIS)

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Abstract
This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the impact of family planning advertisement on the radio audience. The research method used was survey method and questionnaire being the instrument. The findings got from the questionnaire shows that the people of Enugu metropolis now know where to go and get the proper family planning method of their choice. And also what family planning is all about. I hereby recommend that the Planned Parenthood Federation of Nigeria should not relent in their efforts of advocating for family planning programmes.

TABLE OF CONTENTS
Title Page - - - - - - - - - -i
Approval Page - - - - - - - - ii
Dedication - - - - - - - - - iii
Acknowledgments - - - - - - - - iv
Table of Contents - - - - - - - - vi
Abstract - - - - - - - - - ix

CHAPTER ONE: INTRODUCTION
1.1 Background of the study - - - - - - 1
1.2 Statement of the Research Problem - - - - 10
1.3 Significance of the study - - - - - - 11
1.4 Objectives of the study - - - - - - 13
1.5 Research Questions - - - - - - 14
1.6 Research Hypotheses - - - - - - 15
1.7 Conceptual and Operational Definitions of Terms - - 16
1.8 Assumptions of the study - - - - - - 18
1.9 Limitations of the study - - - - - - 19

CHAPTER TWO: REVIEW OF THE LITERATURE
2.1 Sources of literature - - - - - - 20
2.2.1 The concept of family planning - - - - - 20
2.2.2 Birth control methods - - - - - - 24
2.2.3 Radio as a Medium of Advertising - - - - 27
2.2.4 Radio as a Means of Development Communication - - 29
2.3 Theoretical Framework - - - - - - 33
2.4 Summary of Literature Review - - - - - 35

CHAPTER THREE: METHODOLOGY:
3.1 Research Design - - - - - - - 36
3.2 Area of Study - - - - - - - 37
3.3 Population of the study - - - - - - 38
3.4 Research sample size and sampling technique - - - 38
3.5 Instrument used for Data Collection - - - - 39
3.6 Validity of the Instrument - - - - - - 40
3.7 Method of Data Collection - - - - - - 41
3.8 Method of Data Analysis - - - - - - 41

CHAPTER FOUR: PRESENTATION AND ANALYSIS OF DATA
4.1 Data Presentation and Analysis - - - - - 42
4.2 Hypotheses Testing - - - - - - 56
4.3 Discussion on Findings - - - - - - 63

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS FOR FURTHER STUDY
5.1 Summary - - - - - - - - 64
5.2 Conclusion - - - - - - - - 65
5.3 Recommendations for further study - -

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EVALUATION OF THE EFFECTIVENESS OF RADIO ADVERTISEMENTS OF FAMILY PLANNINNG PROGRAMMES (A STUDY OF ENUGU METROPOLIS)

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