Examined the Impact of Sale Promotion on Manufacturing Industry (A Case Study of Nigeria Bags Manufacturing Company Ikeja Lagos)

TABLE OF CONTENT

Title pagei

Certificationii

Dedicationiii

Acknowledgement iv

Table of contentsvi

CHAPTER ONE

1.1 Background to the study1

1.2 Statement of the research problem2

1.3 Objectives of the study3

1.4 Significant of the study3

1.5Scope of the study3

1.6 Limitations to the study4

1.7 Definition of terms4

CHAPTER TWO: LITERATURE REVIEW

2.1 Introduction6

2.2 Importance of promotion as a marketing mix7

2.3 The need for promotion7

2.4 Promotion and communication process9

2.5 Communication process10

2.6 Determination of cost implication in promotion 11

2.7 Effective of marketing strategy12

2.8 Factory encourage the use of sales promotion 13

2.9 Selection of sales promotion method15

2.10 Planning sales promotion programme17

2.11 The promotion strategy18

2.12 Objectives of sales promotion 18

2.13 Promotion objective20

2.14 Production adoption groups21

CHAPTER THREE

3.0 Research methodology25

3.1 Sample and sampling method26

3.2 Method of data collection27

3.3 Method of data analysis28

3.4 Historical background of the case study29

CHAPTER FOUR

4.1 Introduction38

CHAPTER FIVE

5.1 Summary47

5.2 Conclusion48

5.3 Recommendations49

REFFERENCES

Read Download