Exploring Male And Female Voices In The Reporting Of Gender-Based Violence In The Namibian Media

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Abstract

Considering the efforts to resolve the societal phenomenon of violence against women, universal in all countries, information, awareness-raising and the role of the media are regarded as key targets. According to the European Commission (2010), the media sector is the most important source of information. Consequently, this paper aimed to look at the roles male and female voices play in reporting Gender Based Violence in the media. The media plays a big role not only in creating awareness but also educating the masses on gender-based violence. Mass media communications reach and influence large numbers of people, and they have the potential to play a positive role in the struggle against violence. Print media and broadcast play an important role in the society by creating awareness on all issues and thus agenda-setting of these the voices in the articles is crucial in bringing to the fore issues that society needs to deal with. The study was guided by two variables; the dominant voice and male or female voices.

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