ABSTRACT The study sought to investigate the discourse that characterizes herbal medicine advertisements on radio. The study focused on the persuasion techniques, language style, tone and style of presentation associated with herbal medicine radio commercials. Three herbal ads on Peace FM were selected as the units of analysis. The products that were studied are New Kingdom Ginseng Power Capsules, Sibor Tonic and News Angel Natural Capsules. The study was anchored on the conceptual models of ...
ABSTRACT The purpose of the study was to examine the communication strategy of The Future Awards Season 7 (2012) with emphasis on the channels of communication. The Future Awards is an annual event with several stages and processes all of which need to be communicated to the target audience. The study identified the communication channels used at each stage of the award and the reason for the choice of such channels by the organisers. Daft and Lengel‟s media richness theory guided the study...
ABSTRACT Flooding is undoubtedly one of the global natural disasters with the most debilitating effects on both humans and other living things alike. It is the leading and most frequent cause of natural disaster fatalities worldwide. It has become such a global concern that both developed and developing countries give maximum attention to it in finding ways of minimizing, if not preventing, its effects. The objective of this study is not to describe the impact of flood events on human populat...
ABSTRACT This study was inspired by the assumption that a consultative-based approach to pharmacy services offered opportunities for improving health service delivery outcomes in developing countries like Ghana, where there is a wide deficit of doctor-to-patient ratios. Specifically, the study was conducted to investigate: the nature of pharmacist communication; the factors that influence pharmacist communication; the relationship between pharmacist communication and patient medication adhere...
Abstract This study examined the internal communication strategies and channels used by Electricity Company of Ghana Limited (ECG) in its preparations towards crises. It also studied ECG’s employees’ perceptions of those channels used in communicating crisis-related information to them. An in-depth interview was conducted with the ECG Public Relations Manager and results of the responses were analyzed using Morgan’s ethnography summary. In addition, a survey was conducted on 100 employe...
ABSTRACT This research studied the communication patterns of students from different parts of the world, residing at the University of Ghana International Students’ Hostel. Five focus group discussions were conducted on a total of 35 American, European, Francophone African, Nigerian and Ghanaian Students at the International Students’ Hostel. The Intercultural Communication Model posits that one’s culture influences his or her communication pattern. The differences in communication patt...
ABSTRACT The purpose of this study was to assess the coverage of agricultural biotechnology by the Daily Graphic and Public Agenda newspapers in the years 2013 and 2014. Agricultural biotechnology which is linked to genetic modified foods (GM foods) is a controversial topic worldwide also subject to media framing. The main objectives of this study, therefore, were to investigate the dominant frames employed in the coverage of agricultural biotechnology, the sources most cited in such coverage...
ABSTRACT This dissertation assessed public relations practice in Ghanaian football clubs by studying four Premier League clubs in Ghana namely; Kumasi Asante Kotoko FC, Obuasi Ashantigold FC, Accra Hearts of Oak FC and Wa All Stars FC. Underpinned by the systems and relationship management theories, the study interviewed heads of administration and public relations officers of the four clubs, leadership of supporters of the four clubs, and some media organizations. Through a qualitative metho...
ABSTRACT The contents of television programmes have different meanings for teenagers. In order to obtain an understanding of the meanings of such content for teenagers within the Madina municipality, this study examined why teenagers watched television serials, what lessons they learnt and whether they equated situations in the serials with their own real lives. The study employed a quantitative research design that surveyed 120 teenagers selected from the following areas of the Madina Munici...
Lßuzrsrmcr The project work hinged on management perception of public relations (PR) in ' service organisations, based particularly on GNAT. The aim was to bring to light the lapses Y _ in PR of GNAT and examine management plans to check or minimize these setbacks in order to prornote effective public relations. Y - A descriptive study involving a total population ot 140 members was carried Out. Respondents were made up of ful1·time senior management staff at national, regional and district...
ABSTRACT Stroke is the principal cause of death globally and lack of knowledge contributes to its rise in incidence (Sallar, Williams, Omishakin, & Lloyd, 2010). It is a main reason for disability and reduced quality of life (Agyemang, Attah-Adjepong, Owusu-Dabo et al, 2012). This study aimed at finding out the knowledge, attitudes and practices of bankers in Accra with regard to stroke prevention. The objectives were to assess the level of knowledge of bankers in Accra on stroke and its prev...
ABSTRACT The government of Ghana has begun processes to introduce Genetically Modified foods (GM foods) into the country’s food chain despite opposition by some civil society groups. In 2011, parliament passed the Biosafety Act, 2011 to permit the testing, production and commercialisation of GM crops in the country. The Council for Scientific and Industrial Research is undertaking confined field trials of some GM foods as part of approval procedures before government will give the green l...
ABSTRACT The study is an analysis of the content of political party television advertisements preceding the 2012 general elections. The study, among others, aimed to find out which of the two major political parties, the ruling NDC and the opposition NPP, relied on negative advertising to achieve their aims. It also sought to find out which issues the two parties focused on. The study was anchored in the functional theory of political campaign discourse. A content analysis of seventy-one te...
ABSTRACT Newspapers play an important surveillance role in exposing all activities in society and bringing them to the attention of their patrons. In turn, public attention to these exposures and representations become the subject matter of public discussion and determination of issue salience within society. This study examined newspaper coverage of cocaine issues in Ghana by content analyzing sampled editions of the Daily Graphic and the Daily Guide in 2014. The study set out to examine th...
ABSTRACT This study content analyzed the January 2016 to January 2017 articles relating to the 2016 general elections in Ghana that appeared on two news portals - myjoyonline.com and graphic.com.gh. The objectives of the study were to identify the dominant frames that were used by the two online portals in covering the elections as well as the level of prominence attached to the election coverage. It also sought to find out the level of bias in their coverage. A quantitative content analysis...