ABSTRACT Thus, this study sets out to investigate the degree to which the Daily Graphic, which is a state owned newspaper in Ghana carried stories on illegal mining. The study also sought to examine how frequently the Daily Graphic published stories on illegal mining.It also sought to establish the extent to which photographs were used when reporting on illegal mining.The study also attempted to identify the tone of stories that were covered in the Daily Graphic about illegal miningas well a...
ABSTRACT This study examined how social media is used as a tool for social activism by the Occupy Flagstaff House Movement. Underpinned by the theories of technological determinism and the social network theory, the researcher interviewed three members of the leadership of Occupy Flagstaff House Movement and conducted a quantitative content analysis of the messages sent out by the movement on the social media platforms, Facebook and Twitter. The study established that the primary reasons wh...
ABSTRACT The main objective of this research was to explore the understanding of Corporate Social Responsibility (CSR) among Small and Medium Enterprises (SMEs) and to find out among others, the CSR activities that they undertook, as well as how they communicated those activities. In-depth interviews were carried out with four managers of four SMEs who were members of the Association of Ghana Industries. The study was carried out within the framework of the stakeholder theory and the two-way ...
ABSTRACT The purpose of this study was to solicit public opinion on the use of children in political advertising during the 2012 general presidential elections in Ghana and to determine whether the advertisements had any influence on electorates. The Elaboration Likelihood Model guided this study. This study used both quantitative and qualitative methods in gathering relevant data. The population for this study was drawn from the staff of the Sunyani Polytechnic and the Catholic University Co...
Abstract This project examines and evaluates the campus-wide networks of five selected universities and two research institutions in Ghana. The nationwide backbone that would be needed to run these networks is also covered. Three of such backbones are identified as VRA Integrated fiber-optic backbone, New National backbone and Ghana Telecom country-wide networks. The Dwivedi and Wagner traffic model provides estimates of traffic demands based on published data on Ghana and selected education...
ABSTRACT There are many studies in Europe, Asia and America on how technology has impacted the media. These studies look at a wide range of new approaches adopted by newspapers, radio and television production and transmission across the world. This study examined how technology has affected newsgathering, production and delivery at Ghana’s state television, GTV. Everett Rogers’ diffusion of innovation theory was used to assess the rate of diffusion of new technologies in the GTV newsro...
ABSTRACT The changing patterns of media ownership as a result of media liberalization and technological advancements have been globally acknowledged. Of particular interest is the growing phenomenon of media concentration in the hands of a few owners who are becoming conglomerates in the sector and the implications on the development of programming diversity. The study examined the programming patterns of three radio stations Joy FM, Hitz FM and Luv FM owned by an emerging conglomerate, Multi...
ABSTRACT The failure of the conventional theories of economic growth to significantly reduce poverty in Africa has led to a new focus on poverty reduction that emphasises on participatory policies that benefit the poor directly. One outcome of this has been the introduction in Ghana of the social grant scheme, Livelihood Empowerment against Poverty (LEAP). The LEAP programme is a social cash transfer facility which provides cash and health insurance to extremely poor households across Ghana t...
ABSTRACT The study sought to investigate the discourse that characterizes herbal medicine advertisements on radio. The study focused on the persuasion techniques, language style, tone and style of presentation associated with herbal medicine radio commercials. Three herbal ads on Peace FM were selected as the units of analysis. The products that were studied are New Kingdom Ginseng Power Capsules, Sibor Tonic and News Angel Natural Capsules. The study was anchored on the conceptual models of ...
ABSTRACT The study sought to investigate the discourse that characterizes herbal medicine advertisements on radio. The study focused on the persuasion techniques, language style, tone and style of presentation associated with herbal medicine radio commercials. Three herbal ads on Peace FM were selected as the units of analysis. The products that were studied are New Kingdom Ginseng Power Capsules, Sibor Tonic and News Angel Natural Capsules. The study was anchored on the conceptual models of ...
ABSTRACT The purpose of the study was to examine the communication strategy of The Future Awards Season 7 (2012) with emphasis on the channels of communication. The Future Awards is an annual event with several stages and processes all of which need to be communicated to the target audience. The study identified the communication channels used at each stage of the award and the reason for the choice of such channels by the organisers. Daft and Lengel‟s media richness theory guided the study...
ABSTRACT Flooding is undoubtedly one of the global natural disasters with the most debilitating effects on both humans and other living things alike. It is the leading and most frequent cause of natural disaster fatalities worldwide. It has become such a global concern that both developed and developing countries give maximum attention to it in finding ways of minimizing, if not preventing, its effects. The objective of this study is not to describe the impact of flood events on human populat...
ABSTRACT This study was inspired by the assumption that a consultative-based approach to pharmacy services offered opportunities for improving health service delivery outcomes in developing countries like Ghana, where there is a wide deficit of doctor-to-patient ratios. Specifically, the study was conducted to investigate: the nature of pharmacist communication; the factors that influence pharmacist communication; the relationship between pharmacist communication and patient medication adhere...
Abstract This study examined the internal communication strategies and channels used by Electricity Company of Ghana Limited (ECG) in its preparations towards crises. It also studied ECG’s employees’ perceptions of those channels used in communicating crisis-related information to them. An in-depth interview was conducted with the ECG Public Relations Manager and results of the responses were analyzed using Morgan’s ethnography summary. In addition, a survey was conducted on 100 employe...
ABSTRACT This research studied the communication patterns of students from different parts of the world, residing at the University of Ghana International Students’ Hostel. Five focus group discussions were conducted on a total of 35 American, European, Francophone African, Nigerian and Ghanaian Students at the International Students’ Hostel. The Intercultural Communication Model posits that one’s culture influences his or her communication pattern. The differences in communication patt...