ABSTRACT This study was designed to find out how antenatal health information is disseminated at the Tema Polyclinic. The study used mixed methods to collect data. Purposive sampling was also used to select three staff of Tema Polyclinic for in-depth interviews. One hundred and fifty questionnaires were distributed purposively to pregnant women out of which 115 were completed and returned. The researcher also attended antenatal health education sessions for observation. The findings of the st...
ABSTRACT This study is a quantitative content analysis of the textual Facebook wall posts of John Dramani Mahama and Nana Addo Danquah Akufo-Addo, during the 2012 election campaign. The principal goal of the research was to determine whether the Facebook wall posts of both candidates fell under the functions, topics and sub topics of political campaign discourse. A sample of textual posts from the 1st of August to the 6th of December 2012, were analysed for this study. Using the functional th...
ABSTRACT According to Sriramesh (2009) are of the view that public relations (PR) has transformed in several areas and is gaining ground as a profession. Grunig (1992) adds that PR has moved from simply focusing on disseminating information without feedback to relationship building between organisations and their publics. This dissertation examined how media and economic liberalisation, as well as public relations education, have transformed public relations in Ghana. Public relations practi...
ABSTRACT This study aimed to identify the purpose and nature of interactivity on social media platforms using the Facebook pages of Marie Stopes Ghana (MSG), Planned Parenthood Association of Ghana (PPAG) and Alliance for Reproductive Health Rights (ARHR). The research combined qualitative content analysis (framework method) of the Facebook pages of MSG, PPAG and ARHR from 1st January 2017 – 30th June 2017, with in-depth interviews with the managers of the individual pages. The study found...
ABSTRACT This study content analysed the January to December 2010 newspapers of the Daily Graphic and the Daily Guide to investigate the coverage of District Assembly elections in Ghana. The objectives for the investigation were to examine the dominant frames used in reporting issues on District Assembly elections, the format used in the coverage, the prominence accorded to District Assembly elections and the frequency of the stories in the various editions. The framing and agenda-setting th...
ABSTRACT In this study, attempt has been made to determine the coverage of Bring Back Our Girls (BBOG) campaign in Nigeria by online newspapers. Seventy-one editions of Daily Trust, the Punch, Sahara Reporters and Vanguard newspapers from April 2014-October 2014 were content analysed. The study examined how much coverage BBOG campaigns received in the sampled online newspapers, the nature of reporting BBOG campaigns and the dominant sources of stories and themes in the framing of stories on t...
ABSTRACT The traditional conception of production, where companies were sole originators of products has opened up to emphasize consumer’ input in a process known as co-creation. As a communicationladen activity, co-creation interactions appear to have deepened as social media provide more opportunities for brand producers and their customers to meet and share ideas. This study sought to explore the ways in which social media is shaping co-creation interactions by small artisanal businesses...
ABSTRACT This paper examined beneficiary responses to corporate social responsibility (CSR) activities undertaken by MTN Ghana Foundation. The purpose of this study was to shed light on beneficiaries’ attitudes toward CSR projects and sustainability of such projects. The study employed qualitative approaches such as in-depth interviews, artefact analysis and observation with beneficiaries and officials of the Foundation. The researcher purposively focused on two of the Foundation’s educat...
ABSTRACT GAEC‘s mandate to commercialise its research activities has become very crucial and this cannot be achieved without the media. There is, therefore, the need for thorough investigation into GAEC current media relation practice in order to understand journalists‘ perception and what could be done to improve the relations. In line with this, a research on Journalists‘ perception of GAEC‘s media relation was undertaken. This research was intended to answer questions on how much i...
ABSTRACT The purpose of this study is to determine the communication activities of two major charismatic churches in Ghana, the Action Chapel International and the International Central Gospel Church, and extract the advertising activities if any. The study also sought to ascertain why these churches advertise and the advertising channels used. Charismatic churches in Africa and beyond, undertake a plethora of communication activities that appear to suggest advertising practice. The study wil...
ABSTRACT Health is important in socio-economic development as well as the well-being of the public globally. The media play a pivotal role in transmitting information and educating the public through message construction and presentation, a role which can be directed in the area of health. Given that television news programs reach millions of audiences and play a substantial role in the provision of information and education; and in the shaping of community concerns, television news coverage ...
ABSTRACT Obstetric fistula is a preventable, treatable, but most often neglected medical condition, in which a woman constantly leaks urine, faeces from a hole created between the birth canal and the urinary bladder and/or rectum as a result of delayed labour. Some studies have noted that obstetric fistula is a condition that deprives its victims of their human rights because of stigmatization from their family, friends and society at large. Knowledge on the condition has, however, been note...
ABSTRACT This research examined the perceptions journalists and public relations practitioners had of each other in Ghana. Journalists and public relations practitioners were randomly sampled from the membership lists of the Ghana Journalists Association (GJA) and Institute of Public Relations (IPR), Ghana respectively. A total of 220 questionnaires were sent out, 110 to each group. One hundred and fifty-nine (159) usable questionnaires were analyzed in this study. The co orientation approac...
ABSTRACT This study investigated the communication channels used by the Government of Ghana to communicate the national youth policy to its ultimate beneficiaries, the youth. The policy communication between government and the youth was ascertained from two 200 undergraduate students of the University of Ghana between the ages of 15-34 who are aware of the existence of the policy. An interview guide and a survey questionnaire were utilised in collecting data and data were analysed with the h...
ABSTRACT Most farmers in Ghana are not aware of the linkage between inappropriate farming practices such as tillage and water management practices on one hand, and environmental degradation on the other. With an estimated 64 per cent of the natural wealth of Ghana locked up in croplands, there is the need for a more focused attention to address poor agricultural land use and management. The study investigated how communication activities are conducted under the Sustainable Land and Water Man...