ABSTRACT This study sought to investigate how some advertising practitioners in Ghana conceptualized ethical guides by the Advertising Association of Ghana (AAG) and applied them to their daily work-related activities. The study focused on knowledge levels of agency practitioners regarding the ethical guides, their ethical dilemmas and how they resolved them. The study was underpinned by the utilitarian ethical principle, categorical imperative and the golden mean theory. Data was obtained fr...
The study investigated the difference in believability of online and offline word of mouth (WOM) among young people. Due to the current extensive use of the Internet, the study sought to find out the extent of its credibility and to compare it with offline credibility. Literature reviewed in this area showed a lack of consensus and also a paucity of literature on the subject in Africa and Ghana. Consequently, the study sought to uncover insights that could be useful for communication pra...
ABSTRACT The main aim of this study was to compare the coverage received by Ghana’s male and female ministers in the Daily Graphic and Daily Guide newspapers and to determine what role gender played in the selection, framing and placement of these news stories. In order to achieve the aims of the study, a mixed methods approach was employed. Quantitative content analysis was used to examine and compare the coverage received by male and female ministers in the newspapers, in terms of quality...
ABSTRACT This study investigated sources of information and knowledge levels of adolescents’ on HIV/AIDS in two communities in the Eastern Region of Ghana. Using systematic sampling, one hundred and sixty adolescents (160) aged 10 to 21 were surveyed. Situated within the Health information-seeking behavior concept and the knowledge gap theoretical frameworks, the study revealed that Television (30.2%), Teachers (15.4%), Radio (10.3%) and Internet (10.3%) were the preferred sources; while Pa...
ABSTRACT This study is a quantitative content analysis of the coverage of Nana Konadu Agyeman Rawlings when she contested the then sitting president, Professor John Evans Atta Mills in 2011, for the right to lead the NDC party in the 2012 elections. Using the framing theory and liberal feminists theory as the theoretical framework, the study investigated how four newspapers — the Daily Graphic, the Daily Guide, the Ghanaian Times and the Chronicle— covered Nana Konadu Agyeman Rawlings a...
ABSTRACT Given the increasing relevance of radio in education, this thesis is an effort at examining the place of campus radio stations in educational broadcasting in two tertiary institutions in Cape Coast. Data was collected with the aid of questionnaire and semi-structured interview guides. The questionnaires were administered to students in the two tertiary institutions and the semi-structured interview guide was used for the management the two institutions and the staff of the radio ...
ABSTRACT In this era of online communication and the proliferation of social media, traditional messaging and calling by using mobile phones have transformed into different practices. This has changed the lifestyles and communication strategies of many today including market women and introduced new and innovative use of the mobile phone aside from the traditional use of making and receiving calls. Mobile phone usage and the use of social media has become a popular trend among a large populat...
ABSTRACT Since the liberalisation of the airwaves in Ghana in the 1990s, most of the news was broadcast in English language. Currently, local language radio has gained popularity among Ghanaian audiences and has become the most preferred source of news and information. However, there have been several complaints that local language news is a deviation from the norm and is different from English language news. This study explored the similarities and differences in the news routines of the new...
ABSTRACT This study sought to examine the use of mobile phone by Kayayei in Madina market. The study used the Uses and Gratifications theory as the framework within which the research was situated. The study was done qualitatively using the focus group discussions to gather data. Twenty one Kayayei in the Madina market were used for the study. The Kayayei were divided into three groups based on their characteristics. The first group comprised eight Kayayei who were semi educated, earned betwe...
ABSTRACT This study was designed to find out how antenatal health information is disseminated at the Tema Polyclinic. The study used mixed methods to collect data. Purposive sampling was also used to select three staff of Tema Polyclinic for in-depth interviews. One hundred and fifty questionnaires were distributed purposively to pregnant women out of which 115 were completed and returned. The researcher also attended antenatal health education sessions for observation. The findings of the st...
ABSTRACT This study is a quantitative content analysis of the textual Facebook wall posts of John Dramani Mahama and Nana Addo Danquah Akufo-Addo, during the 2012 election campaign. The principal goal of the research was to determine whether the Facebook wall posts of both candidates fell under the functions, topics and sub topics of political campaign discourse. A sample of textual posts from the 1st of August to the 6th of December 2012, were analysed for this study. Using the functional th...
ABSTRACT According to Sriramesh (2009) are of the view that public relations (PR) has transformed in several areas and is gaining ground as a profession. Grunig (1992) adds that PR has moved from simply focusing on disseminating information without feedback to relationship building between organisations and their publics. This dissertation examined how media and economic liberalisation, as well as public relations education, have transformed public relations in Ghana. Public relations practi...
ABSTRACT This study aimed to identify the purpose and nature of interactivity on social media platforms using the Facebook pages of Marie Stopes Ghana (MSG), Planned Parenthood Association of Ghana (PPAG) and Alliance for Reproductive Health Rights (ARHR). The research combined qualitative content analysis (framework method) of the Facebook pages of MSG, PPAG and ARHR from 1st January 2017 – 30th June 2017, with in-depth interviews with the managers of the individual pages. The study found...
ABSTRACT This study content analysed the January to December 2010 newspapers of the Daily Graphic and the Daily Guide to investigate the coverage of District Assembly elections in Ghana. The objectives for the investigation were to examine the dominant frames used in reporting issues on District Assembly elections, the format used in the coverage, the prominence accorded to District Assembly elections and the frequency of the stories in the various editions. The framing and agenda-setting th...
ABSTRACT In this study, attempt has been made to determine the coverage of Bring Back Our Girls (BBOG) campaign in Nigeria by online newspapers. Seventy-one editions of Daily Trust, the Punch, Sahara Reporters and Vanguard newspapers from April 2014-October 2014 were content analysed. The study examined how much coverage BBOG campaigns received in the sampled online newspapers, the nature of reporting BBOG campaigns and the dominant sources of stories and themes in the framing of stories on t...