ABSTRACT The purpose of this study was to assess the coverage of agricultural biotechnology by the Daily Graphic and Public Agenda newspapers in the years 2013 and 2014. Agricultural biotechnology which is linked to genetic modified foods (GM foods) is a controversial topic worldwide also subject to media framing. The main objectives of this study, therefore, were to investigate the dominant frames employed in the coverage of agricultural biotechnology, the sources most cited in such coverage...
ABSTRACT This dissertation assessed public relations practice in Ghanaian football clubs by studying four Premier League clubs in Ghana namely; Kumasi Asante Kotoko FC, Obuasi Ashantigold FC, Accra Hearts of Oak FC and Wa All Stars FC. Underpinned by the systems and relationship management theories, the study interviewed heads of administration and public relations officers of the four clubs, leadership of supporters of the four clubs, and some media organizations. Through a qualitative metho...
ABSTRACT The contents of television programmes have different meanings for teenagers. In order to obtain an understanding of the meanings of such content for teenagers within the Madina municipality, this study examined why teenagers watched television serials, what lessons they learnt and whether they equated situations in the serials with their own real lives. The study employed a quantitative research design that surveyed 120 teenagers selected from the following areas of the Madina Munici...
Lßuzrsrmcr The project work hinged on management perception of public relations (PR) in ' service organisations, based particularly on GNAT. The aim was to bring to light the lapses Y _ in PR of GNAT and examine management plans to check or minimize these setbacks in order to prornote effective public relations. Y - A descriptive study involving a total population ot 140 members was carried Out. Respondents were made up of ful1·time senior management staff at national, regional and district...
ABSTRACT Stroke is the principal cause of death globally and lack of knowledge contributes to its rise in incidence (Sallar, Williams, Omishakin, & Lloyd, 2010). It is a main reason for disability and reduced quality of life (Agyemang, Attah-Adjepong, Owusu-Dabo et al, 2012). This study aimed at finding out the knowledge, attitudes and practices of bankers in Accra with regard to stroke prevention. The objectives were to assess the level of knowledge of bankers in Accra on stroke and its prev...
ABSTRACT The government of Ghana has begun processes to introduce Genetically Modified foods (GM foods) into the country’s food chain despite opposition by some civil society groups. In 2011, parliament passed the Biosafety Act, 2011 to permit the testing, production and commercialisation of GM crops in the country. The Council for Scientific and Industrial Research is undertaking confined field trials of some GM foods as part of approval procedures before government will give the green l...
ABSTRACT The study is an analysis of the content of political party television advertisements preceding the 2012 general elections. The study, among others, aimed to find out which of the two major political parties, the ruling NDC and the opposition NPP, relied on negative advertising to achieve their aims. It also sought to find out which issues the two parties focused on. The study was anchored in the functional theory of political campaign discourse. A content analysis of seventy-one te...
ABSTRACT Newspapers play an important surveillance role in exposing all activities in society and bringing them to the attention of their patrons. In turn, public attention to these exposures and representations become the subject matter of public discussion and determination of issue salience within society. This study examined newspaper coverage of cocaine issues in Ghana by content analyzing sampled editions of the Daily Graphic and the Daily Guide in 2014. The study set out to examine th...
ABSTRACT This study content analyzed the January 2016 to January 2017 articles relating to the 2016 general elections in Ghana that appeared on two news portals - myjoyonline.com and graphic.com.gh. The objectives of the study were to identify the dominant frames that were used by the two online portals in covering the elections as well as the level of prominence attached to the election coverage. It also sought to find out the level of bias in their coverage. A quantitative content analysis...
ABSTRACT This study is a quantitative content analysis of media coverage of female parliamentary candidates by the Daily Graphic, the Daily Guide and The Enquirer in the 2012 general elections in Ghana. The principal goal of the study was to determine the nature and extent of coverage afforded the female candidates in comparison to the male candidates and to establish whether gender played a role in coverage by the three newspapers. The research specificallysought to find out whether the cove...
ABSTRACT Research evidence suggests that developed countries, particularly the US, are imperialistic when it comes to cultural products. This has been attributed to the fact that foreign television programmes, from information rich countries, flood the schedules of local television stations of information poor countries. This phenomenon is referred to as cultural imperialism. The main objective of this study was to ascertain whether the claim that there is Western dominance of media content...
ABSTRACT This research was undertaken to explore the sources of funding of the Ghana Broadcasting Corporation to determine whether it was reflective of that of a Public Service Broadcaster or other Broadcasting Systems. Two qualitative approaches were adopted for the study, focus group discussion and in-depth interviews were used in data collection. Two groups of six persons were used for the focus group discussion and two persons for the in-depth interview. The results indicated that GBCs fu...
ABSTRACT The purpose of this research was to find out how animation affected internet advertisements. This study was conducted to see if, by incorporating animation into internet ads, these ads may become more effective at influencing audiences. In essence it sought to find out if animation enhanced the persuasive effect of internet ads. This study was conducted within the framework of the hierarchy of effects model. This model suggests that individuals are persuaded in three main stages. The...
ABSTRACT The health issues of pregnant women cannot be effectively addressed without due consideration to communication. The way in which health providers communicate with pregnant women can have significant effects on health outcomes. Effective communication can help bridge information, knowledge and awareness gaps to enable pregnant women play active roles in their health issues and motivate them to patronize maternal services. The purpose of this study was to find out the perceptions of p...
ABSTRACT The study was designed and carried out to find out the criteria that govern the selection of news at the Daily Graphic. The study focused particularly on the front page news. The study was also intended to assess what informs the choice of certain news items over others and why some news items are presented prominently on the front page over others. Three methods were used in this study: a survey, content analysis and in-depth interviews. Seventy-two editions of the Daily Graphic a...