ABSTRACT This study adopts a mixed method approach to interrogate how social media is being used by individuals, both experts and non-experts in the promotion of diet and exercise. Using the social cognitive theory and the uses and gratifications theory as the theoretical framework, the study investigated how Ghanaians are using the Facebook and Instagram applications in their exercise and diet promotion behaviours. The objective of the study was to find out why people join these virtual comm...
ABSTRACT This study aims at finding out the variables of the patrons of The Catholic Standard that has existed for more than seven-five years. There has not been a national scientific study of the readership of The Catholic Standard. Hence, qualities of readers are assumed in each diocese. This readership study of The Catholic Standard took place in Navrongo-Bolgatanga Catholic Diocese which happens to be the furthest from the printing press. The purpose was to unravel characteristics of read...
ABSTRACT In light of the contemporary presence and pervasiveness of information and communications technologies (ICTs) into practically all facets of social structure and habits of people, this study sought to contribute a technological perspective to the job-search literature from the Ghanaian context. The study was grounded in online job seeking literature and framed within the technology acceptance model (TAM). The study involved a survey of 150 graduate students from the three graduate h...
ABSTRACT The project aimed at proposing policy for corporate identity and image management of the University of Professional Studies.The scope of the project covered policy on corporate visual identity, communication, corporate behaviour and culture. An image audit was conducted to ascertain the perception of the internal and external audiences concerning the image of the University. Top management of UPSA was interviewed for their view on the identity of the institution. Experts in the field...
ABSTRACT It is estimated that 70% to 75% of the population of Ghana rely on herbal medicine for their primary healthcare (WHO 2002). Practitioners and manufacturers of herbal medicine relying less on advertising through loud speakers and personal advertising in lorries and market places and moving towards advertising in the mass media. This study, therefore, examined viewer perception of messages in the television advertisement of herbal medicine in Akosombo in a survey, using a questionnair...
ABSTRACT This study examined the perceptions of stakeholders on contents of Facebook pages of organisations in the food and beverage sector (Kasapreko Company Limited and Fan Milk Limited, Ghana). The followers’ underlying motivations for engaging with the organisations on Facebook, their expectations and perceptions about page contents and management were investigated. The study employed a descriptive survey design, and a sample size of 200 respondents were selected using a systematic sam...
ABSTRACT Thus, this study sets out to investigate the degree to which the Daily Graphic, which is a state owned newspaper in Ghana carried stories on illegal mining. The study also sought to examine how frequently the Daily Graphic published stories on illegal mining.It also sought to establish the extent to which photographs were used when reporting on illegal mining.The study also attempted to identify the tone of stories that were covered in the Daily Graphic about illegal miningas well a...
ABSTRACT This study examined how social media is used as a tool for social activism by the Occupy Flagstaff House Movement. Underpinned by the theories of technological determinism and the social network theory, the researcher interviewed three members of the leadership of Occupy Flagstaff House Movement and conducted a quantitative content analysis of the messages sent out by the movement on the social media platforms, Facebook and Twitter. The study established that the primary reasons wh...
ABSTRACT The main objective of this research was to explore the understanding of Corporate Social Responsibility (CSR) among Small and Medium Enterprises (SMEs) and to find out among others, the CSR activities that they undertook, as well as how they communicated those activities. In-depth interviews were carried out with four managers of four SMEs who were members of the Association of Ghana Industries. The study was carried out within the framework of the stakeholder theory and the two-way ...
ABSTRACT The purpose of this study was to solicit public opinion on the use of children in political advertising during the 2012 general presidential elections in Ghana and to determine whether the advertisements had any influence on electorates. The Elaboration Likelihood Model guided this study. This study used both quantitative and qualitative methods in gathering relevant data. The population for this study was drawn from the staff of the Sunyani Polytechnic and the Catholic University Co...
Abstract This project examines and evaluates the campus-wide networks of five selected universities and two research institutions in Ghana. The nationwide backbone that would be needed to run these networks is also covered. Three of such backbones are identified as VRA Integrated fiber-optic backbone, New National backbone and Ghana Telecom country-wide networks. The Dwivedi and Wagner traffic model provides estimates of traffic demands based on published data on Ghana and selected education...
ABSTRACT There are many studies in Europe, Asia and America on how technology has impacted the media. These studies look at a wide range of new approaches adopted by newspapers, radio and television production and transmission across the world. This study examined how technology has affected newsgathering, production and delivery at Ghana’s state television, GTV. Everett Rogers’ diffusion of innovation theory was used to assess the rate of diffusion of new technologies in the GTV newsro...
ABSTRACT The changing patterns of media ownership as a result of media liberalization and technological advancements have been globally acknowledged. Of particular interest is the growing phenomenon of media concentration in the hands of a few owners who are becoming conglomerates in the sector and the implications on the development of programming diversity. The study examined the programming patterns of three radio stations Joy FM, Hitz FM and Luv FM owned by an emerging conglomerate, Multi...
ABSTRACT The failure of the conventional theories of economic growth to significantly reduce poverty in Africa has led to a new focus on poverty reduction that emphasises on participatory policies that benefit the poor directly. One outcome of this has been the introduction in Ghana of the social grant scheme, Livelihood Empowerment against Poverty (LEAP). The LEAP programme is a social cash transfer facility which provides cash and health insurance to extremely poor households across Ghana t...
ABSTRACT The study sought to investigate the discourse that characterizes herbal medicine advertisements on radio. The study focused on the persuasion techniques, language style, tone and style of presentation associated with herbal medicine radio commercials. Three herbal ads on Peace FM were selected as the units of analysis. The products that were studied are New Kingdom Ginseng Power Capsules, Sibor Tonic and News Angel Natural Capsules. The study was anchored on the conceptual models of ...