ABSTRACT The traditional conception of production, where companies were sole originators of products has opened up to emphasize consumer’ input in a process known as co-creation. As a communicationladen activity, co-creation interactions appear to have deepened as social media provide more opportunities for brand producers and their customers to meet and share ideas. This study sought to explore the ways in which social media is shaping co-creation interactions by small artisanal businesses...
ABSTRACT This paper examined beneficiary responses to corporate social responsibility (CSR) activities undertaken by MTN Ghana Foundation. The purpose of this study was to shed light on beneficiaries’ attitudes toward CSR projects and sustainability of such projects. The study employed qualitative approaches such as in-depth interviews, artefact analysis and observation with beneficiaries and officials of the Foundation. The researcher purposively focused on two of the Foundation’s educat...
ABSTRACT GAEC‘s mandate to commercialise its research activities has become very crucial and this cannot be achieved without the media. There is, therefore, the need for thorough investigation into GAEC current media relation practice in order to understand journalists‘ perception and what could be done to improve the relations. In line with this, a research on Journalists‘ perception of GAEC‘s media relation was undertaken. This research was intended to answer questions on how much i...
ABSTRACT The purpose of this study is to determine the communication activities of two major charismatic churches in Ghana, the Action Chapel International and the International Central Gospel Church, and extract the advertising activities if any. The study also sought to ascertain why these churches advertise and the advertising channels used. Charismatic churches in Africa and beyond, undertake a plethora of communication activities that appear to suggest advertising practice. The study wil...
ABSTRACT Health is important in socio-economic development as well as the well-being of the public globally. The media play a pivotal role in transmitting information and educating the public through message construction and presentation, a role which can be directed in the area of health. Given that television news programs reach millions of audiences and play a substantial role in the provision of information and education; and in the shaping of community concerns, television news coverage ...
ABSTRACT Obstetric fistula is a preventable, treatable, but most often neglected medical condition, in which a woman constantly leaks urine, faeces from a hole created between the birth canal and the urinary bladder and/or rectum as a result of delayed labour. Some studies have noted that obstetric fistula is a condition that deprives its victims of their human rights because of stigmatization from their family, friends and society at large. Knowledge on the condition has, however, been note...
ABSTRACT This research examined the perceptions journalists and public relations practitioners had of each other in Ghana. Journalists and public relations practitioners were randomly sampled from the membership lists of the Ghana Journalists Association (GJA) and Institute of Public Relations (IPR), Ghana respectively. A total of 220 questionnaires were sent out, 110 to each group. One hundred and fifty-nine (159) usable questionnaires were analyzed in this study. The co orientation approac...
ABSTRACT This study investigated the communication channels used by the Government of Ghana to communicate the national youth policy to its ultimate beneficiaries, the youth. The policy communication between government and the youth was ascertained from two 200 undergraduate students of the University of Ghana between the ages of 15-34 who are aware of the existence of the policy. An interview guide and a survey questionnaire were utilised in collecting data and data were analysed with the h...
ABSTRACT Most farmers in Ghana are not aware of the linkage between inappropriate farming practices such as tillage and water management practices on one hand, and environmental degradation on the other. With an estimated 64 per cent of the natural wealth of Ghana locked up in croplands, there is the need for a more focused attention to address poor agricultural land use and management. The study investigated how communication activities are conducted under the Sustainable Land and Water Man...
ABSTRACT This study adopts a mixed method approach to interrogate how social media is being used by individuals, both experts and non-experts in the promotion of diet and exercise. Using the social cognitive theory and the uses and gratifications theory as the theoretical framework, the study investigated how Ghanaians are using the Facebook and Instagram applications in their exercise and diet promotion behaviours. The objective of the study was to find out why people join these virtual comm...
ABSTRACT This study aims at finding out the variables of the patrons of The Catholic Standard that has existed for more than seven-five years. There has not been a national scientific study of the readership of The Catholic Standard. Hence, qualities of readers are assumed in each diocese. This readership study of The Catholic Standard took place in Navrongo-Bolgatanga Catholic Diocese which happens to be the furthest from the printing press. The purpose was to unravel characteristics of read...
ABSTRACT In light of the contemporary presence and pervasiveness of information and communications technologies (ICTs) into practically all facets of social structure and habits of people, this study sought to contribute a technological perspective to the job-search literature from the Ghanaian context. The study was grounded in online job seeking literature and framed within the technology acceptance model (TAM). The study involved a survey of 150 graduate students from the three graduate h...
ABSTRACT The project aimed at proposing policy for corporate identity and image management of the University of Professional Studies.The scope of the project covered policy on corporate visual identity, communication, corporate behaviour and culture. An image audit was conducted to ascertain the perception of the internal and external audiences concerning the image of the University. Top management of UPSA was interviewed for their view on the identity of the institution. Experts in the field...
ABSTRACT It is estimated that 70% to 75% of the population of Ghana rely on herbal medicine for their primary healthcare (WHO 2002). Practitioners and manufacturers of herbal medicine relying less on advertising through loud speakers and personal advertising in lorries and market places and moving towards advertising in the mass media. This study, therefore, examined viewer perception of messages in the television advertisement of herbal medicine in Akosombo in a survey, using a questionnair...
ABSTRACT This study examined the perceptions of stakeholders on contents of Facebook pages of organisations in the food and beverage sector (Kasapreko Company Limited and Fan Milk Limited, Ghana). The followers’ underlying motivations for engaging with the organisations on Facebook, their expectations and perceptions about page contents and management were investigated. The study employed a descriptive survey design, and a sample size of 200 respondents were selected using a systematic sam...