ABSTRACT This project is my research that I carried out in the three month on the topic titled effects of social media on crisis communication in organizations my case being Maasai Mara University. My objectives being, to examine how organizations use social media in crisis communication, to find out the challenges of using social media in crisis communication in organizations, and to find out how social media can be used to enhance crisis communication in organizations. In chapter two a theo...
Table of Contents Chapter 1 .............................................................................................................................................................. 1 1.1 Background of the study .................................................................................................................................. 1 1.2 Statement of problem .............................................................................................................................
ABSTRACT With the rising rates of using social media platforms, twitter has become an information sharing and communication platform. Television and radio personalities talk about it. It is included in business cards and almost every organization website asks you to follow it. Hashtags, a form of twitter language, are used in Twitter to classify messages, propagate ideas and also to promote specific topics and people. In this study, the researcher present a linguistic-inspired study of how th...
ABSTRACT The emergence of android mobile applications has allowed small and large organizations to market their services effectively and efficiently in both domestic and international markets. The problem that led to the development of the system was poor communication between the organization and clients and also there was excessive use of paper work. Furthermore, some clients were not committed to their reservations there have been made as result of this the organization was left without c...
ABSTRACT Holidays seem natural and yet every now and then their courses seem to change; how they are celebrated has proved not to be a stable state but fluid with the passing of time. My dissertation addresses the question of how holidays are not state but fluid; what is it that influences their instability to a particular celebration course. Firstly it is to be noted that holidays are not natural in any way, instead they are a result of a societal construct, which goes to support Gergen (19...
ABSTRACT Management of healthcare sector is very critical to the healing process. Receptionists are the first point of contact when patients visit health facilities. These receptionists who work in public facilities are employed by the ministry of health and managed by County governments while their counterparts who work in private health facilities fall under the hospital management, the human resource department. Private facilities in Kenya are represented by the Kenya healthcare federation...
ABSTRACT The purpose of this study is to explore the roles vertical communication in enhancing organizations performance in the context of Maasai Mara university. Literature regarding organizational communication and job satisfaction was reviewed and the theory of customer service applied as the main guidance of the research. The study utilized the statistical method to analyze the data collected from questionnaires. A total of 26 employees working in Maasai Mara university participated in th...
ABSTRACT This study examines the application of public domain data and remote sensing using the Moderate-Resolution Imaging Spectrometer (MODIS) instrument in the detection and monitoring of fire incidents in Zimbabwe with particular reference to Chimanimani and Makoni districts of Manicaland Province. The assessment, mapping, and analysis of the fire incidents were undertaken done using the Arc View Geographical Information Systems software with spatial analysis and extensions. The study r...
ABSTRACT Television soap operas could have dominated and become the most popular genre in the local television networks despite the presence of other genres in the Kenyan media. It’s possible that the growing rate of broken marriage in Kisumu city could be due to the way marriage and married couples are portrayed in soap operas. There has been a lot of studies on soap operas and the influence they have on their audience in general. However the perception of influence of the soap opera The L...
ABSTRACT Advertising is a form of communication and a marketing strategy that marketers can use to make their products known. There are various marketing strategies and communication media today but not all of them are effective, with some even being at risk of being counterproductive. Marketers are always looking for effective communication media and ways of making their marketing strategies effective. This study analyses the impact of baby diaper television advertising on consumer purchasin...
ABSTRACT The research is an investigation into the existence of trade in slaves in Zimbabwe in this era. The research will focus on the topical issue of trafficking of hundreds of Zimbabwean women to Kuwait as evidence of the continued existence of the practice which has been abolished for more than a millennium now. To clearly prove its case the study will investigate the issue by segmenting the practice into the three universally accepted elements that would constitute the existence of slav...
ABSTRACT The purpose of this study is to use the Lotka-Volterra competition model to analyse the competition for market supremacy among the three Zimbabwean telecommunication companies namely, Econet, NetOne and Telecel. The parameters of the model are estimated using Genetic Algorithms. Firms’ market shares have been used to reflect the competition among them. Estimation of market equilibriums and testing of the stability has been performed in this study and it has been shown that the long...
ABSTRACT The research focuses on Facebook users’ perceptions and attitudes of social media activism in Zimbabwe. Following a rise in social media campaigns in Zimbabwe, particularly in 2016, political participation has shifted to social media with a number of people demonstrating awareness and interest in the national issues. Drawing insights from Critical Discourse Analysis, this research discusses how the Facebook community responds to this new dispensation of social media activism. By fo...
ABSTRACT This study examines the use of Twitter images to communicate pain, anger, grief, hope, determination and other sentiments resulting from loss. By focusing on images shared on the Twitter handle #BringBackOurGirls started as a social media campaign against the kidnapping of school-going Nigerian girls by a militant group, Boko Horam, the research analyses how meanings are constructed through several codes. Drawing insights from semiotic concepts and theorizations about the role of soc...
Abstract This research was primarily designed as survey to find out what motivations informed listeners' patronage of selected FM radio stations within the Koforidua municipality. The quantitative and qualitative approaches were used in this study, which was conducted from March 11 to 20, 2004. Five (5) suburbs, within the Koforidua Municipality, namely, Betom, Srodae, Adweso Estates, Old Estates and Effiduase, were purposively selected. A structured questionnaire, consisting of 26 closed-en...