Social media is a platform where information and ideas are shared. It is in the same platforms where problems and discussion of issues affecting individuals, groups or communities are shared and feedback achieved immediately. Most organizations have been using social media to get feedback on their products. Service industries on the other hand have been using the platform to respond to complaints and to perhaps crises. In this regard, this study sought to assess the role of crisis response ...
ABSTRACT The development of social networking sites as linguistic and communication platforms is rising across all age groups in Zimbabwe. Amongst a plethora of social networking sites such as Facebook and Twitter, WhatsApp is the most common in Zimbabwe. Consequently, this research examined the essence of WhatsApp profile pictures and statuses. The research was guided by four main objectives which are to: 1. Analyse the Significance of WhatsApp Profile Pictures and Statuses. 2. Explain the n...
Abstract This dissertation explores how NoViolet Bulawayo’s We Need New Names depicts the search for utopia, in relation to migration. It uses the post colonial theory to explain Darling’s consciousness in postcolonial Zimbabwe, which she portrays as a degenerate utopia. The theory informs the textual analysis and evaluation of Darling’s consciousness as she responds to crises and betrayal associated with her home country. The escape to America becomes a journey during the course of whi...
ABSTRACT TV has been considered as powerful on its watchers particularly on their behavioural limit and their social values. The review looked at the impact of western film on Zimbabwean adolescents. The review was tied down on the cultivation theory which takes a glimpse at the impacts of TV on the estimations of its group of onlookers. The second hypothesis which was utilized is cultural imperialism theory which demonstrates that overwhelming western media substance force their social value...
Abstract This literary study investigates the effects and role of cultural diversity in influencing intercultural relations and people’s individual relations in society. It uses the textual analysis which plays a very important role in the research findings. The study analyses Phaswane Mpe’s Welcome to Our Hilbrow (2001), Paul Freeman’s Rumours Of Ophir(1998) and Bessie Head’s Maru(1971).The exploration of how cultural diversity influences inter-cultural relations in society is substa...
ABSTRACT This project is my research that I carried out in the three month on the topic titled effects of social media on crisis communication in organizations my case being Maasai Mara University. My objectives being, to examine how organizations use social media in crisis communication, to find out the challenges of using social media in crisis communication in organizations, and to find out how social media can be used to enhance crisis communication in organizations. In chapter two a theo...
Table of Contents Chapter 1 .............................................................................................................................................................. 1 1.1 Background of the study .................................................................................................................................. 1 1.2 Statement of problem .............................................................................................................................
ABSTRACT With the rising rates of using social media platforms, twitter has become an information sharing and communication platform. Television and radio personalities talk about it. It is included in business cards and almost every organization website asks you to follow it. Hashtags, a form of twitter language, are used in Twitter to classify messages, propagate ideas and also to promote specific topics and people. In this study, the researcher present a linguistic-inspired study of how th...
ABSTRACT The emergence of android mobile applications has allowed small and large organizations to market their services effectively and efficiently in both domestic and international markets. The problem that led to the development of the system was poor communication between the organization and clients and also there was excessive use of paper work. Furthermore, some clients were not committed to their reservations there have been made as result of this the organization was left without c...
ABSTRACT Holidays seem natural and yet every now and then their courses seem to change; how they are celebrated has proved not to be a stable state but fluid with the passing of time. My dissertation addresses the question of how holidays are not state but fluid; what is it that influences their instability to a particular celebration course. Firstly it is to be noted that holidays are not natural in any way, instead they are a result of a societal construct, which goes to support Gergen (19...
ABSTRACT Management of healthcare sector is very critical to the healing process. Receptionists are the first point of contact when patients visit health facilities. These receptionists who work in public facilities are employed by the ministry of health and managed by County governments while their counterparts who work in private health facilities fall under the hospital management, the human resource department. Private facilities in Kenya are represented by the Kenya healthcare federation...
ABSTRACT The purpose of this study is to explore the roles vertical communication in enhancing organizations performance in the context of Maasai Mara university. Literature regarding organizational communication and job satisfaction was reviewed and the theory of customer service applied as the main guidance of the research. The study utilized the statistical method to analyze the data collected from questionnaires. A total of 26 employees working in Maasai Mara university participated in th...
ABSTRACT This study examines the application of public domain data and remote sensing using the Moderate-Resolution Imaging Spectrometer (MODIS) instrument in the detection and monitoring of fire incidents in Zimbabwe with particular reference to Chimanimani and Makoni districts of Manicaland Province. The assessment, mapping, and analysis of the fire incidents were undertaken done using the Arc View Geographical Information Systems software with spatial analysis and extensions. The study r...
ABSTRACT Television soap operas could have dominated and become the most popular genre in the local television networks despite the presence of other genres in the Kenyan media. It’s possible that the growing rate of broken marriage in Kisumu city could be due to the way marriage and married couples are portrayed in soap operas. There has been a lot of studies on soap operas and the influence they have on their audience in general. However the perception of influence of the soap opera The L...
ABSTRACT Advertising is a form of communication and a marketing strategy that marketers can use to make their products known. There are various marketing strategies and communication media today but not all of them are effective, with some even being at risk of being counterproductive. Marketers are always looking for effective communication media and ways of making their marketing strategies effective. This study analyses the impact of baby diaper television advertising on consumer purchasin...