ABSTRACT The research is an investigation into the existence of trade in slaves in Zimbabwe in this era. The research will focus on the topical issue of trafficking of hundreds of Zimbabwean women to Kuwait as evidence of the continued existence of the practice which has been abolished for more than a millennium now. To clearly prove its case the study will investigate the issue by segmenting the practice into the three universally accepted elements that would constitute the existence of slav...
ABSTRACT The purpose of this study is to use the Lotka-Volterra competition model to analyse the competition for market supremacy among the three Zimbabwean telecommunication companies namely, Econet, NetOne and Telecel. The parameters of the model are estimated using Genetic Algorithms. Firms’ market shares have been used to reflect the competition among them. Estimation of market equilibriums and testing of the stability has been performed in this study and it has been shown that the long...
ABSTRACT The research focuses on Facebook users’ perceptions and attitudes of social media activism in Zimbabwe. Following a rise in social media campaigns in Zimbabwe, particularly in 2016, political participation has shifted to social media with a number of people demonstrating awareness and interest in the national issues. Drawing insights from Critical Discourse Analysis, this research discusses how the Facebook community responds to this new dispensation of social media activism. By fo...
ABSTRACT This study examines the use of Twitter images to communicate pain, anger, grief, hope, determination and other sentiments resulting from loss. By focusing on images shared on the Twitter handle #BringBackOurGirls started as a social media campaign against the kidnapping of school-going Nigerian girls by a militant group, Boko Horam, the research analyses how meanings are constructed through several codes. Drawing insights from semiotic concepts and theorizations about the role of soc...
Abstract This research was primarily designed as survey to find out what motivations informed listeners' patronage of selected FM radio stations within the Koforidua municipality. The quantitative and qualitative approaches were used in this study, which was conducted from March 11 to 20, 2004. Five (5) suburbs, within the Koforidua Municipality, namely, Betom, Srodae, Adweso Estates, Old Estates and Effiduase, were purposively selected. A structured questionnaire, consisting of 26 closed-en...
ABSTRACT The aim of this study was to research into how rural communities in Ghana are covered and represented by a Public broadcasting television station, Ghana Television (GTV). The study also sought to establish whether there exist a fair balance between the volume of news coverage given to elitist/urban news as opposed to news of, and about, rural communities in the year 2004. The researcher mainly used content analysis as the method of data collection and systematic random sampling was ...
ABSTRACT This research investigated the attitude of television audiences towards commercial breaks in programmes through a survey of 200 respondents from the University of Ghana. Multi-stage sampling was employed which involved the use of purposive sampling and systematic sampling. Findings indicated that the majority of the respondents watched commercial breaks. It was revealed that most of them made a motivated choice as to whether to watch or avoid commercial breaks. Also, the majority of...
ABSTRACT Internal communication has become a crucial part of organisational development today. This is because scholars have classified employees as the most important publics for organisations. Therefore effective communication with employees is indispensable and inevitable in organisations. The purpose of this study was to ascertain the state of internal communication of information on digital migration at Ghana Broadcasting Corporation (GBC). To better ascertain the state of internal comm...
ABSTRACT For understanding the formation of public opinion or citizen action which appears in the form of anti-nuclear or pro-nuclear movements, there is the need to analyse media content for the development of this subject matter over a period of time as the media influences public awareness of issues through framing of news. This study examined the frames, direction of story, placement of story and sources cited in the newspaper coverage of nuclear issues in Ghana. Data was collected by me...
ABSTRACT This study examined coverage of Boko Haram by local and international media between April 2014 and March 2015. Backgrounded in the theories of agenda-setting and framing, the study undertook a quantitative content analysis of online news reportage of the British Broadcasting Corporation (BBC), the Ghana Broadcasting Corporation (GBC) and the Nigerian Television Authority (NTA) to ascertain the differences in coverage as well as the sources of news on Boko Haram, and how these determ...
ABSTRACT The National Sanitation Day (NSD) Campaign was launched by the Ministry of Local Government and Rural Development (MLGRD) to resolve poor sanitation issues in Ghana. The campaign included a communication objective to encourage behaviour change towards good sanitation practice. The study was designed to gauge public attitude and response to the NSD campaign by surveying residents of Madina, a demographically heterogeneous community in Accra. The Multistage cluster sampling procedure ...
Abstract This study was done with the purpose of establishing how Islam is portrayed in two Ghanaian newspapers – Daily Graphic and Daily Guide. A quantitative content analysis approach was employed to analyse 172 news stories on Islam published in the two newspapers in 2013, 2014 and the first half of 2015. The study established seven story themes of which religion emerged the highest with 27.3 percent. The theme that recorded the least was violence with 4.1 percent. The study also reveal...
ABSTRACT This study explores the perceived impact of mass media campaigns in communicating information on HIV/AIDS prevention to in-school (ISY) and out-of-school youth (OOSY) in Oshana Region, northern Namibia. Mass media campaigns have become one of the acknowledged means for stemming the rapid spread of HIV/AIDS in Africa. Since the first case of HIV/AIDS was diagnosed in Namibia in 1986, HIV/AIDS has become the number one cause of hospitalisation and death among people of all ages and of...
Abstract The purpose of this study was to explore challenges faced by teachers in integrating Information and Communication Technology in the teaching of reading and writing in two rural and four urban primary schools in Namibia. Twenty-six English teachers teaching from grades 1 to grade 7 participated in the study. The main aim of the study was to investigate challenges faced by teachers when integrating ICT into their lessons. Lessons were observed and notes were taken. In addition, semi-...
ABSTRACT This study explores the perceived impact of mass media campaigns in communicating information on HIV/AIDS prevention to in-school (ISY) and out-of-school youth (OOSY) in Oshana Region, northern Namibia. Mass media campaigns have become one of the acknowledged means for stemming the rapid spread of HIV/AIDS in Africa. Since the first case of HIV/AIDS was diagnosed in Namibia in 1986, HIV/AIDS has become the number one cause of hospitalisation and death among people of all ages and o...