ABSTRACT The aim of this study was to research into how rural communities in Ghana are covered and represented by a Public broadcasting television station, Ghana Television (GTV). The study also sought to establish whether there exist a fair balance between the volume of news coverage given to elitist/urban news as opposed to news of, and about, rural communities in the year 2004. The researcher mainly used content analysis as the method of data collection and systematic random sampling was ...
ABSTRACT This research investigated the attitude of television audiences towards commercial breaks in programmes through a survey of 200 respondents from the University of Ghana. Multi-stage sampling was employed which involved the use of purposive sampling and systematic sampling. Findings indicated that the majority of the respondents watched commercial breaks. It was revealed that most of them made a motivated choice as to whether to watch or avoid commercial breaks. Also, the majority of...
ABSTRACT Internal communication has become a crucial part of organisational development today. This is because scholars have classified employees as the most important publics for organisations. Therefore effective communication with employees is indispensable and inevitable in organisations. The purpose of this study was to ascertain the state of internal communication of information on digital migration at Ghana Broadcasting Corporation (GBC). To better ascertain the state of internal comm...
ABSTRACT For understanding the formation of public opinion or citizen action which appears in the form of anti-nuclear or pro-nuclear movements, there is the need to analyse media content for the development of this subject matter over a period of time as the media influences public awareness of issues through framing of news. This study examined the frames, direction of story, placement of story and sources cited in the newspaper coverage of nuclear issues in Ghana. Data was collected by me...
ABSTRACT This study examined coverage of Boko Haram by local and international media between April 2014 and March 2015. Backgrounded in the theories of agenda-setting and framing, the study undertook a quantitative content analysis of online news reportage of the British Broadcasting Corporation (BBC), the Ghana Broadcasting Corporation (GBC) and the Nigerian Television Authority (NTA) to ascertain the differences in coverage as well as the sources of news on Boko Haram, and how these determ...
ABSTRACT The National Sanitation Day (NSD) Campaign was launched by the Ministry of Local Government and Rural Development (MLGRD) to resolve poor sanitation issues in Ghana. The campaign included a communication objective to encourage behaviour change towards good sanitation practice. The study was designed to gauge public attitude and response to the NSD campaign by surveying residents of Madina, a demographically heterogeneous community in Accra. The Multistage cluster sampling procedure ...
Abstract This study was done with the purpose of establishing how Islam is portrayed in two Ghanaian newspapers – Daily Graphic and Daily Guide. A quantitative content analysis approach was employed to analyse 172 news stories on Islam published in the two newspapers in 2013, 2014 and the first half of 2015. The study established seven story themes of which religion emerged the highest with 27.3 percent. The theme that recorded the least was violence with 4.1 percent. The study also reveal...
ABSTRACT This study explores the perceived impact of mass media campaigns in communicating information on HIV/AIDS prevention to in-school (ISY) and out-of-school youth (OOSY) in Oshana Region, northern Namibia. Mass media campaigns have become one of the acknowledged means for stemming the rapid spread of HIV/AIDS in Africa. Since the first case of HIV/AIDS was diagnosed in Namibia in 1986, HIV/AIDS has become the number one cause of hospitalisation and death among people of all ages and of...
Abstract The purpose of this study was to explore challenges faced by teachers in integrating Information and Communication Technology in the teaching of reading and writing in two rural and four urban primary schools in Namibia. Twenty-six English teachers teaching from grades 1 to grade 7 participated in the study. The main aim of the study was to investigate challenges faced by teachers when integrating ICT into their lessons. Lessons were observed and notes were taken. In addition, semi-...
ABSTRACT This study explores the perceived impact of mass media campaigns in communicating information on HIV/AIDS prevention to in-school (ISY) and out-of-school youth (OOSY) in Oshana Region, northern Namibia. Mass media campaigns have become one of the acknowledged means for stemming the rapid spread of HIV/AIDS in Africa. Since the first case of HIV/AIDS was diagnosed in Namibia in 1986, HIV/AIDS has become the number one cause of hospitalisation and death among people of all ages and o...
Music is a powerful means of communication. It serves many expressive purposes and has been used for political communication in post-independence Nigeria. This communication has overtime operated in formal and non-formal settings in many countries. Its use during elections in different parts of the world is remarkable and more recently during the Republican and Democratic National Conventions in July, 2016. Generally, music is known for “its capacity to appeal to the intellect and to the em...
Abstract Gender affects the communication of female reproductive matters in Ugep. Biological and cultural determinism of gender stratification theories help explain this sex-based interaction. The functionalists suggest that families are organized along instrumental-expressive lines, with men specializing in instrumental tasks and women in expressive ones. Accordingly, the study reveals that mothers play a greater role in the communication of female sexual and reproductive health matters. The...
ABSTRACT This research was undertaken with the aim of determining whether bias occurred in news coverage by private newspapers in Ghana. The study focused on the year 2014 which was the period just after the 2013 presidential election petition at the Supreme Court. This period was chosen because it was the era immediately after a major election dispute in Ghana and rivalry between the feuding parties, the National Democratic Congress (NDC) and the New Patriotic Party (NPP) was perceived to be...
ABSTRACT The aim of this study was to determine Sunyani residents' perceptions of Sky FM and Radio BAR news bulletins. Specifically, it was to determine which of the radio stations' news bulletins listeners perceived as more credible. The measures of credibility used were objectivity, fairness and balance. The study also sought to find out whether factors such as style of news presentation, importance of news and a listener's gender influenced credibility and preference of the news bulletins ...
Abstract The study was designed to determine how the Daily Graphic and Daily Guide newspapers covered four (4) major social protests in Ghana using qualitative content analysis and individual in-depth interviews as means of verification. A total of 57 news stories were analysed, and nine (9) media practitioners were interviewed. The specific aim was to find out the nature of portrayal of protest events and protesters, the factors which informed protest news selection decisions, considerations...