ABSTRACT This study explores the perceived impact of mass media campaigns in communicating information on HIV/AIDS prevention to in-school (ISY) and out-of-school youth (OOSY) in Oshana Region, northern Namibia. Mass media campaigns have become one of the acknowledged means for stemming the rapid spread of HIV/AIDS in Africa. Since the first case of HIV/AIDS was diagnosed in Namibia in 1986, HIV/AIDS has become the number one cause of hospitalisation and death among people of all ages and o...
Music is a powerful means of communication. It serves many expressive purposes and has been used for political communication in post-independence Nigeria. This communication has overtime operated in formal and non-formal settings in many countries. Its use during elections in different parts of the world is remarkable and more recently during the Republican and Democratic National Conventions in July, 2016. Generally, music is known for “its capacity to appeal to the intellect and to the em...
Abstract Gender affects the communication of female reproductive matters in Ugep. Biological and cultural determinism of gender stratification theories help explain this sex-based interaction. The functionalists suggest that families are organized along instrumental-expressive lines, with men specializing in instrumental tasks and women in expressive ones. Accordingly, the study reveals that mothers play a greater role in the communication of female sexual and reproductive health matters. The...
ABSTRACT This research was undertaken with the aim of determining whether bias occurred in news coverage by private newspapers in Ghana. The study focused on the year 2014 which was the period just after the 2013 presidential election petition at the Supreme Court. This period was chosen because it was the era immediately after a major election dispute in Ghana and rivalry between the feuding parties, the National Democratic Congress (NDC) and the New Patriotic Party (NPP) was perceived to be...
ABSTRACT The aim of this study was to determine Sunyani residents' perceptions of Sky FM and Radio BAR news bulletins. Specifically, it was to determine which of the radio stations' news bulletins listeners perceived as more credible. The measures of credibility used were objectivity, fairness and balance. The study also sought to find out whether factors such as style of news presentation, importance of news and a listener's gender influenced credibility and preference of the news bulletins ...
Abstract The study was designed to determine how the Daily Graphic and Daily Guide newspapers covered four (4) major social protests in Ghana using qualitative content analysis and individual in-depth interviews as means of verification. A total of 57 news stories were analysed, and nine (9) media practitioners were interviewed. The specific aim was to find out the nature of portrayal of protest events and protesters, the factors which informed protest news selection decisions, considerations...
ABSTRACT The study is a quantitative content analysis of the coverage of the proceedings of the Judgment Debts Commission by the Daily Graphic newspaper. The Commission was set up by President John Dramani Mahama to inquire into payments made from public funds for and on behalf of the state arising from judgment debts, arbitration awards, negotiated settlements and related processes. The study had the purpose of determining the news worthiness of, and the frames given to the proceedings of th...
ABSTRACT This research examined how much knowledge formal sector contributors of social security in the Akuapem-North Municipality have on their contributions and benefits and their agency in seeking such information. Underpinned by the knowledge gap hypothesis and Wilson’s 1996 model of information seeking behaviour, the study also sought to test if socio-demographic variables such as gender, income and age affected contributors’ level of knowledge of social security issues. Also, it exa...
ABSTRACT Social media has become extremely popular in Ghana and various organisations of all sizes are experimenting with social media advertising. Despite this increasing usage there is currently limited research on how social media is used in specific Ghanaian industries. This study was conducted to ascertain why and how Guinness Ghana Breweries Limited (GGBL) uses social media for advertising. The study focused on specific Guinness Ghana Limited brands –Guinness and Malta Guinness. The s...
ABSTRACT The newspaper industry has been an integral part of the Ghanaian society for more than 190 years. Newspapers are very common to the old and youth due to its important role in connecting government with its people. However, since the inception of new media technology, the newspaper industry has been experiencing dwindling sales of hard copies; making it difficult for newspaper organization to generate enough revenue to survive in the digital space. The study used Daily Graphic and Dai...
ABSTRACT The world is today referred to, metaphorically, as a global village and a key contributing factor is the advances in technology. A great deal of these advances is happening in the communication sector. Faster and more economical ways of technology-aided communication keep on flooding the social and corporate market. The postal system until the introduction of the internet was a key player in the communication industry as the majority of people communicated through hard copy mails. Th...
ABSTRACT Islamic television programmes are avenues used by Muslims to counter misrepresentations of Islam. In Ghana, Islamic television programming has been significant in contributing to the enhancement of the image of Islam and Muslim women (Samwini, 2006). The liberalization of the airwaves in 1995 led to the proliferation of Islamic television programmes in Ghana, thereby increasing avenues which can be used by Muslims to present a true image of Islam. This study sought to examine how Mus...
ABSTRACT This study sought to investigate how some advertising practitioners in Ghana conceptualized ethical guides by the Advertising Association of Ghana (AAG) and applied them to their daily work-related activities. The study focused on knowledge levels of agency practitioners regarding the ethical guides, their ethical dilemmas and how they resolved them. The study was underpinned by the utilitarian ethical principle, categorical imperative and the golden mean theory. Data was obtained fr...
ABSTRACT A healthy nation is a national asset. Thus in Ghana where the doctor to patient ratio is 1 to 10,452, there is the need to have health information dissemination avenues where patients can get basic health information without travelling to the hospital or clinic. Radio with its ubiquity and mobility as well as being the most pervasive medium in Ghana, stand as the best medium to help bridge this gap. There is therefore the need to examine the content on radio to ascertain whether the ...
ABSTRACT PR is an integral part of an organisation and its effective practice is bound to the health of the organisation. Public relations is integral to the efficient performance of many organizations today It is the means through which an organisation can effectively monitor, interact with other key groups within the organisational environment. Over the years PR has moved from being all about disseminating information (press agentry and publicity) to relationship management. Modern research...