ABSTRACT The study is a quantitative content analysis of the coverage of the proceedings of the Judgment Debts Commission by the Daily Graphic newspaper. The Commission was set up by President John Dramani Mahama to inquire into payments made from public funds for and on behalf of the state arising from judgment debts, arbitration awards, negotiated settlements and related processes. The study had the purpose of determining the news worthiness of, and the frames given to the proceedings of th...
ABSTRACT This research examined how much knowledge formal sector contributors of social security in the Akuapem-North Municipality have on their contributions and benefits and their agency in seeking such information. Underpinned by the knowledge gap hypothesis and Wilson’s 1996 model of information seeking behaviour, the study also sought to test if socio-demographic variables such as gender, income and age affected contributors’ level of knowledge of social security issues. Also, it exa...
ABSTRACT Social media has become extremely popular in Ghana and various organisations of all sizes are experimenting with social media advertising. Despite this increasing usage there is currently limited research on how social media is used in specific Ghanaian industries. This study was conducted to ascertain why and how Guinness Ghana Breweries Limited (GGBL) uses social media for advertising. The study focused on specific Guinness Ghana Limited brands –Guinness and Malta Guinness. The s...
ABSTRACT The newspaper industry has been an integral part of the Ghanaian society for more than 190 years. Newspapers are very common to the old and youth due to its important role in connecting government with its people. However, since the inception of new media technology, the newspaper industry has been experiencing dwindling sales of hard copies; making it difficult for newspaper organization to generate enough revenue to survive in the digital space. The study used Daily Graphic and Dai...
ABSTRACT The world is today referred to, metaphorically, as a global village and a key contributing factor is the advances in technology. A great deal of these advances is happening in the communication sector. Faster and more economical ways of technology-aided communication keep on flooding the social and corporate market. The postal system until the introduction of the internet was a key player in the communication industry as the majority of people communicated through hard copy mails. Th...
ABSTRACT Islamic television programmes are avenues used by Muslims to counter misrepresentations of Islam. In Ghana, Islamic television programming has been significant in contributing to the enhancement of the image of Islam and Muslim women (Samwini, 2006). The liberalization of the airwaves in 1995 led to the proliferation of Islamic television programmes in Ghana, thereby increasing avenues which can be used by Muslims to present a true image of Islam. This study sought to examine how Mus...
ABSTRACT This study sought to investigate how some advertising practitioners in Ghana conceptualized ethical guides by the Advertising Association of Ghana (AAG) and applied them to their daily work-related activities. The study focused on knowledge levels of agency practitioners regarding the ethical guides, their ethical dilemmas and how they resolved them. The study was underpinned by the utilitarian ethical principle, categorical imperative and the golden mean theory. Data was obtained fr...
ABSTRACT A healthy nation is a national asset. Thus in Ghana where the doctor to patient ratio is 1 to 10,452, there is the need to have health information dissemination avenues where patients can get basic health information without travelling to the hospital or clinic. Radio with its ubiquity and mobility as well as being the most pervasive medium in Ghana, stand as the best medium to help bridge this gap. There is therefore the need to examine the content on radio to ascertain whether the ...
ABSTRACT PR is an integral part of an organisation and its effective practice is bound to the health of the organisation. Public relations is integral to the efficient performance of many organizations today It is the means through which an organisation can effectively monitor, interact with other key groups within the organisational environment. Over the years PR has moved from being all about disseminating information (press agentry and publicity) to relationship management. Modern research...
SUMMARY The thesis, Indigenous language programming and citizen participation in Ugandan broadcasting: an exploratory study constitutes an analysis of the significance of policy on indigenous language programming in Uganda’s broadcast media. The thesis is conceived broadly within a critical studies’ framework. It emphasises the role of the broadcast media in the public sphere, as well as policy on linguistic diversity in making the public sphere more accessible to the majority of Ugandan...
ABSTRACT This study explores the use of smartphones for investigative journalism by participants in an Africa Center for International Law and Accountability (ACILA) -Tiger Eye Project of using smartphones to fight corruption. The study seeks to find out how investigative journalists, who participated in the special training project on investigative journalism, are using smartphones in their line of work. Existing literature has established that professionals in various fields have been using...
ABSTRACT This study investigated the advertising factor in the growth and development of independent newspapers in Ghana and used the Business and Financial Times, as a case study. Objectives of the study were firstly to ascertain whether newspapers operating in Ghana, a developing country, faced similar challenges as American and European newspapers. The study’s second objective was to find out the measures management of the Business and Financial Times adopted to mitigate these challenge...
ABSTRACT For emergent economies such as Ghana and much of Africa, development has become not just a central foundation but also the realpolitik of democratic governance; to the extent that scholars have described the development as a ‘civil religion’ and a ‘battle cry’ of nations. In the context of the global development trajectory, energy plays a pivotal role because of its ability to affect other sectors of human and economic progress; as illustrated by its acknowledgement in the S...
Corporate communication tools and processes have, over the years, evolved from the use of traditional methods to the use of internet-facilitated new media. Public relations practitioners are leveraging these new media, such as websites, to engage with their increasingly well informed and globally-dispersed publics. This is on account, principally, of the opportunities that new, digital and internet-enabled, technologies, are offering bi-directional and interactive communication. Using Ke...
This study assessed community relations (CR) by studying AngloGold Ashanti. The study, through a qualitative research approach, conducted interviews to find out the reasons behind community relations and how it was communicated to the host communities. The study also considered how communities were involved in the implementation of a community relations policy. The challenges and benefits of CR to mining companies and the host communities were also sought. Four community leaders and a co...