ABSTRACT Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short time and space. There are different kinds of advertising but this research work will focus on retail advertising. This work examines the meaning and features of advertising and by using the descriptive approach. Audio tapes were collected from sel...
Abstract Translation as a vehicle for effective communication has contributed in so many ways in education, information dissemination, cultural transfer, etcetera. However, in the rural area where majority are not literate in the use of English language, translation seems not to have been effectively utilized as government communicates to the teeming population there mainly in the English language, which is the country’s official language. As a result, there is a total breakdown in communi...
Computer Assisted Language Learning (CALL) has been proven by literature to be of immense benefit to the teaching and learning of language at all levels of education. However, it is interesting that university language academics seem to have a negative attitude towards CALL. The aim of this study, therefore, is to design a conceptually sound model of the factors that affect the attitudes of language academics towards Computer Assisted Language Learning Tool for African Indigenous Langua...
Despite the known benefits of Computer Assisted Language Learning (CALL), evidence from existing literature still indicates that many language instructors have a negative attitude towards it. There are many possible factors behind this negative attitude, and the aim of this study was to devise a theoretically sound conceptual model of these factors. The methodology used by this study for the achievement of its aim was to review existing literature published during the past twelve years ...
ABSTRACT This study focuses on Comparative Analysis of Culinary Terms between Zaar and English Language. It aims at comparing overt semantic features of culinary terms and the objectives are to identify the lexico-semantic components, distinguish these, owing to how they point to culture variation between Zaar and English. The Semantic Field and Componential Analysis Theories serve as descriptive models for the analysis. Through unstructured interview, introspection and written literature, th...
ABSTRACT This research work focuses on the topic A Linguistic Analysis of the Use of Metaphor in Nigerian Political discourse. Language is a means of communication but the use of metaphor by politicians most often brings misconceptualization of the use of metaphors in which the information conveyed to the public is not exactly what is meant by the politician but only for the purpose of winning elections. Thus, this research focuses on the analysis of metaphors used by politicians during...
Researchers on reading have come up with different views on reading. According to Widdowson (1979) reading is an interactive process that goes on between the reader and the text, resulting incomprehension. Reading is therefore seen as the combination of textual information with the information the reader brings to the text resulting to the comprehension of the text. Anderson (2000) notes out that reading is a mental process, not getting from print but engaging the reader‘s mind to decode me...
ABSTRACT This project examines the linguistic persuasive strategies of president Obama’s speech as well as the secluded philosophy enshrined in his Cairo address to Muslim world. It represents the American vision of Muslims by re-introducing herself to the world [Muslims] at large. In this Cairo speech, delivered from the most populous Arab country, in which he addresses a new beginning with the Arab and Muslim world. Obama continued...
This study determined the linguistic devices manifested in the corpus of crime news broadcasts and investigated the strategies employed by the Filipino Journalists in constructing the crime news broadcasts. This study is descriptive - qualitative in nature employing Linguistic Analysis framework, which brought the analysis to two (2) levels: analysis of the devices and on the strategies. The study gathered and transcripted twenty-five (25) mainstream crime news broadcasts from the different t...
"Times New Roman"" lang="EN-GB">ABBREVIATIONS AND TONE MARKING CONVENTION mso-fareast-font-family:"Times New Roman"" lang="EN-GB"> The work adopted Welmer’s tone marking convention which states that only the first of the sequence of syllables on the same pitch level is marked leaving the subsequent ones unmarked until a contrasting pitch is reached and get marked. Secondly, two consecutive acute marks are to be interpreted as high followed by down step in the same word or across wo...
INTRODUCTION 1.1General Introduction This study discusses the phonology of Bànsárà language, a language spoken in Ogoja Local Government Area of Cross-River state, Nigeria. Phonology is that branch of linguistics that studies the organization of speech sounds in human language. It is the component of grammar that accounts for the general pattern or structure of sounds, and the way sounds relate to one another in normal speech. In human language, sounds (consonants, vowels and suprasegm...
ABSTRACTLanguage is a multi purpose and an indispensable instrument for communication in every human endeavour. However, some languages, apart from performing more functions than the others, are also seen as more prestigious than the others. This study focused on the attitudes of people to Pidgin/Creole worldwide. The purpose was to find out to what extent people’s attitudes towards P/C have affected their growth. To explore the possibilities, the researcher used structured questionnaire. T...
Preamble In traditional grammar, words are the basic units of analysis. Grammarians classify words according to parts of speech and identify and list the forms that words can be grouped. Although the matter is really very complex, for the sake of simplicity we will begin with the assumption that we are all generally able to distinguish words from other linguistic units. A morpheme is the smallest part of a word that has grammatical function or meaning. For example, sawed, sawn, sawing, and sa...