ABSTRACT Nigeria as a country in West Africa faces the challenge of violent-conflicts resulting in mass deaths and destruction of valuable properties worth millions of dollars. The problems seem to be spinning in a vicious cycle endlessly, from “Boko Haram to Herdsmen/Farmers conflict, from Niger-Delta militancy to ethnic clashes and other pockets of unrests. These conflicts have hampered the growth and development of Nigeria in many respects over the years. However, a number of journalists...
ABSTRACT The area of sport is one field that has grown in no small measure especially in the context of global spread and significance. Sport has a form of peculiar nature among other professions, and also due to the definitions given to it in the various extant body of knowledge consulted. Another important aspect is that of development; which is an essential phenomenon that societies cannot do without in order to attain full human and material potentials required for proper existence. ...
ABSTRACT The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising in ensuring customer’s loyalty. This research work also helps Etisalat company to know if the people of Benin are exposed to their TV commercia...
Rumour is one of the informal communication networks through which information flows among people. It is usually seen as a cancer that should be avoided in any society. It is a social phenomenon that any society cannot survive without yet little attention is given to it by the society and academic scholars. Literature have established that rumours are exaggerated and false accounts of events which are capable of causing riots, strikes, unrest and even deaths in some cases; rumours have also...
CHAPTER ONE INTRODUCTION 1.0Background of the Study The rapid adoption of information communication and technology by journalist is a nationwide phenomenon. The process by which computerization or digitalization impacted upon the media of the 21th Century has moved on many fronts and at different speeds. Agba (2007, p.83) notes that “ with desktop publishing and word processing packages, particularly the page maker, the production of newspapers, magazines, journals etc has become on int...
ABSTRACT This study probes the impact which foreign Television programmes has on the cultural values of the Nigeria youths. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among Olabisi Onabanjo Uiversity student is significantly associated with their perception of foreign culture and exposure to foreign television programmes. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to Tv will te...
TABLE OF CONTENTSPageTitle page --------------------------------------------------------------------------------iCertification -----------------------------------------------------------------------------iiDedication -------------------------------------------------------------------------------iiiAcknowledgement ----------------------------------------------------------------------ivTable of contents ------------------------------------------------------------------------viAbstract ---------...
TABLE OF CONTENTSPageTitle page ----------iCertification----------iiDedication----------iiiAcknowledgement---------ivTable of contents ----------vList of tables----------viiAbstract----------viiiCHAPTER ONE: INTRODUCTION1.1 Background of the study-------11.2 Statement of the problem-------41.3 Objectives of the study--------51.4 Research questions--------51.5 Significance of the study-------51.6 Scope of the study--------61.7 Limitation of the study--------61.8 Definition of terms--------6CHA...
CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement of the Problem 1.3 Objectives of the study 1.4 Research Questions 1.5 Significance of the study 1.6 Scope of the study 1.8 Operational Definition of Terms CHAPTER TWO 2.0 Literature Review 2.1 Introduction 2.2 Review of Concepts 2.2.1 Impact 2.3 Review of related works 2.3.1 The impact of films on youths 2.3.2 The influence of media on students 2.3.3 The impact of media use on children 2.4 Theoretical Frameworks 2.4.1...
This study was conducted to analyse foreign aid-induced investigative journalism practice in Nigeria. It used quantitative approaches that combined content and document analyses. Published investigative stories from journalists trained from the independent media extractions that benefited from media development assistance in 2014 and 2017 constitute the study population. Purposive sampling procedure was used to select samples from the population and content categories and rubric scale were th...
ABSTRACT This study examined the influence of the Facebook platform in changing the behavior of female mass communication students towards the journalism profession. The major objective of the study was to determine ways Facebook could influence the behaviour of female mass communication students towards journalism as a profession. The survey method was adopted using the questionnaire as the primary means of data collection. The simple random sampling technique was used which enables ev...
ABSTRACT The Benin culture is one of the great historical African cultures which have lost its values to westernization. Amongst other media related preservative tools, movies have been found to be one of the best ways to educate, influence and preserve culture and this is why this research was conducted to study the role of Nollywood movies in the preservation and diffusion of the Benin culture. Although several attempts have been made by researchers to study the cultural preservation of dif...
About the need for entrepreneurial development, while employing the social media for publicity and securing market share.
CHAPTER ONE INTRODUCTION Advertisement involves an essentially persuasive communication. Thus, the goals set foradvertising are communication tasks: to reach a defined audience, to a given extent, andduring a given time period. The public move from unawareness of a policy to awareness andthen to knowledge, liking, preference, conviction and then action. It is imperative that theproducts or services of any business receive the proper exposure, and the way to achieveexposure is through advert...
Background of the Study Man is a social being and hence; will find a way to satisfy his need for communication. Richmond and McCroskey (2009) state that "the importance of communication in human society has been recognized for thousands of years, far longer than we can demonstrate through recorded history. It is said that humans communicate to request help, to inform others, to share attitudes as a way of bonding and strengthen relationships. Modern Technology in communication no doubt has tu...