Research Papers/Topics in Mass Communication

ASSESSING THE VALUE OF TELEVISION ADVERTISING IN PROMOTING BRAND LOYALTY, USING ETISALAT EASY STARTER CAMPAIGN IN THE BENIN METROPOLIS.

ABSTRACT   The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising in ensuring customer’s loyalty. This research work also helps Etisalat company to know if the people of Benin are exposed to their TV commercia...

Organisational Rumours : Can Anything Good Come Out Of IT?

Rumour is one of the informal communication networks through which information flows among people. It is usually seen as a cancer that should be avoided in any society. It is a social phenomenon that any society cannot survive without yet little attention is given to it by the society and academic scholars.  Literature have established that rumours are exaggerated and false accounts of events which are capable of causing riots, strikes, unrest and even deaths in some cases; rumours have also...

The Challenges of Newspaper Management in Information technology and Communication Age

CHAPTER ONE INTRODUCTION 1.0Background of the Study The rapid adoption of information communication and technology  by journalist is a nationwide phenomenon. The process by which computerization or digitalization impacted upon the media of the 21th Century has moved on many fronts and at different speeds.  Agba (2007, p.83) notes that “ with desktop publishing and word processing packages, particularly the page maker, the production of newspapers, magazines, journals etc has become on int...

INFLUENCE OF FOREIGN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF NIGERIAN YOUTHS BY FUNKE SOYEMI

ABSTRACT This study probes the impact which foreign Television programmes has on the cultural values of the Nigeria youths. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among Olabisi Onabanjo Uiversity student is significantly associated with their perception of foreign culture and exposure to foreign television programmes. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to Tv will te...

ROLE OF PUBLIC RELATIONS IN CHANGING PEOPLE’S NEGATIVE ATTITUDES TOWARDS LOCAL GOVERNMENT ADMINISTRATION (A STUDY OF ETHIOPE WEST LGA)

TABLE OF CONTENTSPageTitle page --------------------------------------------------------------------------------iCertification -----------------------------------------------------------------------------iiDedication -------------------------------------------------------------------------------iiiAcknowledgement ----------------------------------------------------------------------ivTable of contents ------------------------------------------------------------------------viAbstract ---------...

INFLUENCE OF VIOLENT TELEVISION PROGRAMMES ON CHILDREN:A STUDY OF KOKORI IN DELTA STATe

TABLE OF CONTENTSPageTitle page ----------iCertification----------iiDedication----------iiiAcknowledgement---------ivTable of contents ----------vList of tables----------viiAbstract----------viiiCHAPTER ONE: INTRODUCTION1.1 Background of the study-------11.2 Statement of the problem-------41.3 Objectives of the study--------51.4 Research questions--------51.5 Significance of the study-------51.6 Scope of the study--------61.7 Limitation of the study--------61.8 Definition of terms--------6CHA...

The Impact of jenifa's diary on University Undergraduates, a study of Ibrahim Badamasi Babangida University, Lapai

CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement of the Problem 1.3 Objectives of the study 1.4 Research Questions 1.5 Significance of the study 1.6 Scope of the study 1.8 Operational Definition of Terms CHAPTER TWO 2.0 Literature Review  2.1 Introduction 2.2 Review of Concepts 2.2.1 Impact 2.3 Review of related works 2.3.1 The impact of films on youths 2.3.2 The influence of media on students  2.3.3 The impact of media use on children 2.4 Theoretical Frameworks 2.4.1...

Analysis of Foreign Aid-Induced Investigative Journalism Practice in Nigeria

This study was conducted to analyse foreign aid-induced investigative journalism practice in Nigeria. It used quantitative approaches that combined content and document analyses. Published investigative stories from journalists trained from the independent media extractions that benefited from media development assistance in 2014 and 2017 constitute the study population. Purposive sampling procedure was used to select samples from the population and content categories and rubric scale were th...

The Influence of Facebook Platform on the Behaviour of Female Mass Communication Students Towards Journalism Profession

ABSTRACT   This study examined the influence of the Facebook platform in changing the behavior of female mass communication students towards the journalism profession. The major objective of the study was to determine ways Facebook could influence the behaviour of female mass communication students towards journalism as a profession. The survey method was adopted using the questionnaire as the primary means of data collection. The simple random sampling technique was used which enables ev...

Assessment of Roles of Nollywood Movies in Preservation and Diffusion of Benin Culture

ABSTRACT The Benin culture is one of the great historical African cultures which have lost its values to westernization. Amongst other media related preservative tools, movies have been found to be one of the best ways to educate, influence and preserve culture and this is why this research was conducted to study the role of Nollywood movies in the preservation and diffusion of the Benin culture. Although several attempts have been made by researchers to study the cultural preservation of dif...

ENTREPRENEURSHIP AND THE SOCIAL MEDIA; SPEED-BOATS TO NATIONAL DEVELOPMENT.

About the need for entrepreneurial development, while employing the social media for publicity and securing market share.

The importance of Electronic billboards

CHAPTER ONE  INTRODUCTION Advertisement involves an essentially persuasive communication. Thus, the goals set foradvertising are communication tasks: to reach a defined audience, to a given extent, andduring a given time period. The public move from unawareness of a policy to awareness andthen to knowledge, liking, preference, conviction and then action. It is imperative that theproducts or services of any business receive the proper exposure, and the way to achieveexposure is through advert...

Influence of Mass Media on Students Academic Performance

Background of the Study Man is a social being and hence; will find a way to satisfy his need for communication. Richmond and McCroskey (2009) state that "the importance of communication in human society has been recognized for thousands of years, far longer than we can demonstrate through recorded history. It is said that humans communicate to request help, to inform others, to share attitudes as a way of bonding and strengthen relationships. Modern Technology in communication no doubt has tu...

Advertisement strategies and improvement

ABSTRACT Developments in the history of human communication, often called, ‘the information society’, and have transformed the way many people work in the media and entertainment industries. This study examined how modern communication technology facilitates the practice of broadcasting. Attention was focused in particular on the application and adoption of ICT, it cost effectiveness as well as its impact on the social relationship between the broadcast advertising of different hierarchy...

Facebook Posting and Youth Socialization: A Study of Imo State University Students

Facebook has become a powerful means of communication both in Nigeria and Worldwide, for it has united both lost family members and friends. This research work is on "Facebook Postings and Youth Socialization: A study of Imo State University Students". Four Objectives were put forward for the study among which are: ascertain the respondents's frequency of exposure to postings on Facebook to find out respondent's attitude towards relationship among IMSU Students on Facebook. Four research ques...


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