Abstract This chapter is concerned with the background of the study, statement of the problem, objectives of the study, research questions, scope of the study, and significance of the study. 1.1 Background of the study The mass media have been found to play a critical role in maintaining the gender-power imbalance, passing on dominant, patriarchal and sexist values. But such a situation is not inherent in the nature of media. They can instead be agents of development and progress if guided by...
Abstract The interests and concerns of people living in poverty are not sufficiently exposed by the media. Economic and market pressures on the media are tending to de-prioritize journalistic investigations and reporting on issues of social and public concern. Because the poor often do not constitute a viable market, issues of concern to them are increasingly and partially marginalized. New strategies, which address these issues and reinforce freedom of expression, need to be devised. Threat...
Abstract The role of the press to persuade people to respond to a certain event is very central in each and every society. Today this role has taken route of political campaigns in any country in the world, regardless of its advancement; the press is widely used during political campaigns. Thus, the study of mass media effect has progressively focused on the political impact of mass media. In Uganda, this study has not gained much consideration. The literature available is very little and it ...
This research was carried out in National union of Disabled Person of Uganda NUDIPU in Kampala Uganda and other institution dealingwith disability within Kampala. The research examined how the media covers the day to day activities of the disabled persons in society and how its integration in their lifestyle. The major research problem was to examine the impact of the media in highlighting lifestyle of the disabled persons in the society. The instruments used were self administered quest...
The study sought to establish the Impact of Community Radio· on Freedom of Speech In Uganda. The media in Uganda has undergone radical transformation from the past situation where successive governments right from colonialism carried on a mentality that the media was only significant to government. The state run media largely in existence at the time tended towards fragmented, individualistic and elitist reporting which left a larger percentage of the population with no effective media ...
Abstract This study was carried out to identify and examine the role and challenges of the media in multiparty governance. This is because accessing information and expressing it, is aright of the media Ll BACKGROUNDo In Uganda the media has taken a new role, the concern has been, what they carry, the political and the necessary developments compiled with management changes that has been realized in the multiparty politics measured by the freedom of speech to publish and broadcast material. U...
ABSTRACT This study was carried out in Nairobi city, Kenya. The purpose of the study was to find out the challenges faced by the media when combating ten"Orism. The study used both qualitative and quantitative methods to do the research. Data collection methods were thinks like questionnaires and both formal and infonnal interviews. The study revealed several causes ofterr01ism, their effects and some of the problems the media personalities face when trying to combat terrorism. The study rec...
ABSTRACT The positive aspect of media in building an organization's image, has been misunderstood and misinterpreted by many people. Infact some business owners, directors and managers have not yet been able to draw a line between the role of Public Relation Officer, marketing executives and relation managers. In this project paper, I basically focused on the role the media has played in the corporate image building of a company or organization. This research also explains what such companie...
ABSTRACT Nothing influences a broadcasting media like the Quality of programs presented and how audiences respond and being influenced. Due to the fact that, this research aims at examining the roles of FM radio towards economic developmental issues in all aspects of life. The study focuses in among of the major broadcasting media in Tanzania that is the East African Radio. The research problem that instigate this research was that of many media companies mostly FM radios not taking into acc...
ABSTRACT The purpose of the study was to investigate the extent to which media owners control affects the operations of media houses. The study was guided by three specific objectives and these included; to examine the extent to which media owner and external force influence the daily operations of media organizations, to find out how profit maximization motives of media corporations affect the quality of content produced, and to establish the magnitude at which media content impacts on the a...
ABSTRACT The study was set to assess the influence of media ownership on media content, a case study of Vision media group and Monitor publications in Uganda, Media ownership has remained an intriguing factor in understanding the news production process. Various studies have proven that ownership influence do affect how journalists cover stories. The said influence takes various forms including direct censorship and coercion of editorial staff. This study critically examines how media owners...
Information is an important tool for national development. However, it needs to be quality information if it is to bring about positive change — not only at individual but also societal level. Positive change comes about when individual members harness their resources towards a common goal. This communal effort comes about if such citizens share a common understanding of issues that affect them. It is for this reason that the media plays a crucial role in providing a platform for shari...
There have not been enough research done on the coverage of foreign new in Africa, therefore, this research project attempts fill up the gap on the coverage of foreign news into Uganda's print media a case study of The Daily Monitor and The New Vision.
ABSTRACT The study was conducted in order to assess the impact of effective communication on the organizational performance with particular reference to the Public Relations Association of Uganda (PRAU) It was guided by three research objectives: to examine the impact of effective communication on the organizational performance in the Public Relations Association of Uganda, to establish the factors that affect effective communication in the Public Relations Association of Uganda, and to ascer...