ABSTRACT This study aimed at analyzing the effect of competitive strategy and customer loyalty among retail business in Garissa Town. Under this objective, the study intended to examine the extent to which cost leadership strategy affects customer loyalty; to find out how the focus strategy influences customer interest; to assess the effect of differentiation strategy in retail business. The findings of this study will help the organisations to understand the relationship between the competi...
ABSTRACT The Nubian women-owned micro enterprises continue to encounter structural challenges despite multi-intervention strategies aimed at providing conducive environment for their growth. This study sought to assess the factors that affect the growth of Nubian women-owned micro enterprises in Nyanchwa, Kisii County. This study’s specific objectives were; to interrogate the impact of the nature of the business, the Nubian women socio-economic characteristics, gender ideology and legal fr...
ABSTRACT The value of human resources and knowledge in an organization have become more important than the traditional sources of economic power such as capital, land and labor in response to the changing business environment. Knowledge management helps improve the performance of individuals and that of the whole organization. Organizations have increasingly recognized knowledge as a strategic resource that drives competitive advantage, survival and improved performance. Any organization str...
ABSTRACT Documented evidence has shown the benefits and challenges of using virtual teams arrangement in the execution and implementation of projects, however, these studies have been limited in the educational sector. Universities in Kenya execute and implement various projects for the purpose of delivering good education services to the teeming set of people in the society and in order to deliver its core mandate several projects that permeate every units or departments are embarked by the ...
ABSTRACT .The Kenyan Constitution provides broad principles of public finance whereas rules are sets out by the Public Finance management of how the national government can raise and spend money. Despite the existence of a budget calendar with a widely consultative, extensive and highly participatory budgeting process carried out every fiscal year by State Corporations in Kenya in order to have minimal budget / actual variances, there is agreement that the performance of county budgets in Ken...
ABSTRACT Revenue collection has been a cause of great distress to Kenya Power under the postpaid system where meters are read, captured, and bills produced. Due to inefficiencies in revenue collection as a result of the postpaid systems, most electricity distributing companies including Kenya Power are forced to establish the debt collection departments. The main objective of this study was to determine the effects of prepaid electricity billing on financial performance of Kenya Power. The st...
ABSTRACT Micro and Small Enterprises have specific funding needs in terms of their business growth. Financial institutions that lend MSE’s generally tend to develop long-term relationships, which may further expose lenders to environmental and social issues associated with the enterprise posing financial risks. Digital credit has currently developed as an alternative instrument for providing short-term loans to uninformed borrowers. In free or loosely regulated markets, the use of digital c...
ABSTRACT Commercial banks play a very important role in the economic resource allocation on an economy by taking deposits from customers and then lend thus acting as an intermediary. Therefore it is of essence for commercial banks to remain profitable. In the wake of the banking crises in the last decade, Credit Reference Bureaus have been introduced in the Kenyan banking sector to facilitate the concept of credit information sharing, to mitigate information asymmetry and credit risk. In...
ABSTRACT The growth and expansion of higher education in Kenya in the last decade and the resultant competition for students by these institutions necessitated an investigation on the effect of Michael Porter's competitive generic strategies of cost leadership, focus strategy and differentiation strategies in their marketing. The research established how these generic strategies affect the organizational performance of these tertiary institutions in Nyeri town namely the strategies effects o...
ABSTRACT Kenya’s health sector is faced by inefficiencies and ineffectiveness that deters the achievement of its citizens goals of universal health, faire ness, cost effectiveness, acceptance and sustainable development. Kenya’s Vision 2030 outlines provision of healthcare as key to improving the quality of life for all Kenyans while public hospitals guarantee improved citizens’ wellbeing. Universal health coverage is one of the pillars in the Big Four Agenda to be achieved by the ...
ABSTRACT Technology has ushered in a regime where non-bank businesses are providing new options for safe guarding and managing the finances of customers, so dependency on banks will only be guaranteed if the banks can provide services and value that cannot be sourced elsewhere. In Kenya, the banking industry is made up of various categories of banks ranging from commercial to microfinance banks. The quick growth in number of banks in Kenya is attributed to swift tempo of economic development ...
ABSTRACT Majority of studies show that diversification relates with performance of companies significantly. However, most of these studies focus on large firms/companies. This study sought to establish whether diversification enhances the performance of small and micro enterprises funded by the Youth Fund. The main objective of the study was to establish the influence of diversification strategies on the performance of small and micro enterprises funded by the Youth Fund in Embakasi Central C...
ABSTRACT Superior performance is accomplished by serving client’s needs in an unexpected way. The more one of a kind the separation the more manageable the points of interest gathered since separation should definitely include costs which are recovered if the market will pay the vital premium costs. The study aimed to investigate the competitive strategies on performance of agro-chemical firms in industrial area, Nairobi, Kenya.The study sought to examine and document various competitive st...
ABSTRACT In Kenya, rarely are cases concerning data security breaches on commercial banks reported or documented. This does not however mean that there are no such cases or that the information systems used by the commercial banks are completely secure. In as much as due diljgeoce~d gross assessment of usage, vulnerability, security and recovery of the systems adopted ~y these banks is done before their adoption, it is worth to note that the human brain has remained superior to computers...
ABSTRACT Earnings management practices have taken center stage in most businesses; today, most firms have adopted various practices to enhance financial performance. Even though these practices have in some instances been used for wrong reasons that have led to business failures, the practices are still embraced by most firms to boost performance. It is in this light that this study sought to determine the effect of earnings management practices on financial performance of firms in Nairobi. T...