ABSTRACT Marketing communication is a systematic relationship between a business and its market in which the marketer assembles a wide variety of ideas, designs, messages, media, shapes, forms and colours, both to communicate ideas and to stimulate a perception of products and services by individual people who have been _aggregated into a target market. Marketing communications are integrated so that a single message is conveyed by all marketing communications tools. There has been a tremend...
ABSTRACT Taxpayers complain that tax refunds process is long and tedious. Delay in tax refunds payment has led to businessmen and traders accusing KRA of being quick to collect tax, but slow in refunding. KRA has in the recent past put in place several measures to ensure that tax refunds are timely processed and paid. These measures are geared to accelerating tax refund processes. However, this has not been the case, and majority of taxpayers have to wait for up to five years before receivin...
ABSTRACT Corporate bond recorded a poor performance at the Nairobi Securities exchange (NSE) despite its role in funding companies and in spite of its huge potential as a sustainable source of investment. The primary role of a developed also functioning market for bond is provision of cheaper, long-term finance for funding capital investments. Growth of bond markets is critical to the financial and economic systems of a nation. There is a dearth of studies on performance of corporate bonds i...
ABSTRACT Projects often possess a specialized set of critical success factors in which if addressed and attention given will improve the likelihood of their success. On the other hand if these factors are not taken seriously they might lead to the failure of the project management. Project management occupies a significant place in the national development and reconstruction. It helps in raising the standards of living as well as accelerating the pace of modernization. It carries a wide spec...
ABSTRACT The purpose of the study was to investigate the impact of strategic planning on organizational performance. The study was conducted at Equator flower farm, Eldoret branch. The objectives of the study was to; to assess the level of organizational policies and action influence on organizational performance at Equator Flowers, Eldoret, to identify the appropriate planning that can be used at Equator Flowers, Eldoret, to determine employees' attitude and participation regarding organiza...
ABSTRACT Insurance companies in Kenya are forced to cope with dynamic and competitive environment due to the increased effects of globalization and internationalization. Strategic de-merger is one strategy that aims at differentiating an organization from competitors in a way that in the future it remains competitive. The general objective of the study was to establish the relationship between strategic de-mergers and organizational performance of Madison group of companies in Kenya. Specifi...
ABSTRACT Financial performance is paramount in any given economy. The performance of banks in Kenya is very crucial given the importance of banks in an economy. The financial performance of commercial banks is affected by various macroeconomic factors which this study delved into. This study aimed at contributing to research in determining to what extent macroeconomic factors influence financial performance banks in Kenya. The specific objectives of this study were: to ascertain the effect i...
ABSTRACT Strategy execution in private schools is critical in the changing education sector. Having a well-designed strategy is good tool in enabling a business to achieve a competitive edge. However, having the strategy alone would not be enough to assure the business a competitive edge. Many businesses, including private schools, find it easier to craft a good strategic plan but then flop when it comes to executing the strategy. Some of the challenges that make strategy execution almost dif...
ABSTRACT Telemedicine projects seek to reduce burdens on these valuable resources by improving access to medical care for populations with sub-standard access to quality health care, no matter where they are physically located. Thus this research sought to investigate the determinants of implementation of telehealth projects in Kenya. In telehealth, information systems support goals of increased efficiency, effectiveness and quality of care. This could be achieved by facilitating the move tow...
ABSTRACT World air traffic is expected to grow substantially in the next decade and beyond. Associated with this are accelerated programs to build new airports and expand existing ones. Currently, there are numerous expansion projects taking place at Jomo Kenyatta International Airport (J.K.I.A). The implementation of these projects involves the struggle to achieve project objectives and at the same time meeting the expectations of various stakeholders without compromising the outcome of the ...
ABSTRACT Enhancing employee productivity and subsequent organizational performance is vital in business as a going concern. Kenya commercial bank considers individual productivity a single most driver of organizational performance making it one of the strategic pillars for its growth. The main objective of the study therefore was to establish the influencers of employee productivity and subsequent impact on organizational performance in Kenyan Banking sector with main reference to Kenya Comme...
ABSTRACT The key objective of the study was to find out the convergence in three sectors; telecommunications, media and information technology. The study sought to find out the extent and speed , challenges and the regulatory policies embracing convergence. Twelve institutions drawn from three sectors mentioned above. The respondents offered information on the extent of computer usage, level of networking of available of the available computers , ownership of production and transmission such...
ABSTRACT Mergers are intended to improve the performance and position of a company in competitive globe, mergers help organizations to increase their capital base so as to meet the increasing market demand, diversify to international markets and also to employ the new technologies. The objectives of this study were; to assess the effect of business mergers on employee loyalty in selected companies listed at the Nairobi Stock Exchange. Data was analyzed using SPSS statistical soft ware and ...
ABSTRACT Countries in East Asia Central America and the Caribbean basin have successfully used Export Processing Zones as an instrument for economic development. Attempts to do the successful. It has been argued that economic theory should lead us to reject Export Processing Zones as a development option. Some blame Africa's lack of adequate infrastructure and services to support the business community. Others blame the ignorance of investors or the lack of indigenous entrepreneurs. Peter L....
INTRODUCTION The significance of Kenya's SME sector has continued to grow since the sector was first brought into the limelight in 1972 in a report by the International Labour Organization (ILO) on "Employment Income and Equity in Kenya" (Mullei and Bokea, 1999). This report underscored the sector's critical role in promoting growth in incomes and employment in Kenya. However, the HIV/AIDS pandemic is unraveling years of hard-worn gains in economic and social development. Issues related to H...