Abstract The study examines the effect of marketing communication on organisational performance in Unilever Nigeria Plc. The main objective of the study is to investigate the relationship between marketing communication and customer purchase behaviour. The research design is the descriptive survey and data were gathered through a well-structured questionnaire. The simple random sampling technique was used to draw a sample of 480 respondents.480 copies of the questionnaire were administered w...
BACKGROUND TO THE STUDY Planning and control are put in place to keep organization on course towards profitability goals and achievement of its mission and to minimize surprise along the way. They enable management to deal with rapidly changing economic and competitive .environment, shifting customer demands and priorities and restructuring for future growth. Planning is a management function that denotes .the process of thinking about and organizing the activities required to achieve desire...
ABSTRACT The purpose of the study is to examine the impact of management development on organization commitment to work in Ibrahim Badamasi Babangida University, Lapai. The methodology that was used for the study was survey. Primary data was collected from a sample of fourty (40) management teams. Self- administered questionnaire was used in the collection of data; data collected were analyzed using descriptive and inferential statistics (such as frequency distribution, mean, standard dev...
ABSTRACT In spite of plethora of evidence endorsing the significance of financial sector development which includes capital markets and the banking sector in the less advanced countries, usage of financial services is skewed towards the rich individuals and those who are already better off, neglecting the poor and those who are in the remote areas. Using the Ghana Living Standard Survey Round Six (6) data, focused on four main research objectives. Employing the probit model, the study reveal...
ABTRACT The agricultural sector is considered as one of the most important sectors of the Ghanaian economy since it constitutes a significant portion of our Gross Domestic Product. However, farmers experience challenges in accessing credit from banks. Over the years, the Ghana cedi has experienced some volatility on the back of the existing structure of the economy. This study seeks to assess the impact of exchange rate volatility on agric-sector lending using the Agricultural Development Ban...
ABSTRACT The purpose of the study is to evaluate the prospects and challenges of informal entrepreneurs in Agbogbloshie and to further examine how market men and women personally seek steps to curb the challenges they face. Data was gathered from 23 informal entrepreneurs in Agbogbloshie Market through face-to-face interviews with the help of an interview guide and analysed thematically. The findings of the study show that, despite the contributions informal entrepreneurs make to the growth...
The current difficulties and uncertainties in business underline the importance of professional and up to date marketing practice. Many companies are realizing the need to employ other strategies in their operation as cost cuts are not enough, the only sure way to improve/expand business is by improving marketing by finding more profitable customers and new high growth market. Some would want to argue that business concerns have thrived successfully before the advent of marketers as a managem...
ABSTRACT The purpose of the study was to examine the effectiveness of fraud risk management practices in the banking sector of Ghana. The structured questionnaire was used as the main research instrument. Items in the questionnaire were measured on a five-point ranking scale. Both local and foreign universal banks in Ghana, were included study. A total of 100 employees, 50 from the local banks, and another 50 from the foreign banks, were sampled through purposive and convenient sampling techn...
ABSTRACT The main purpose of the study was to examine the effect of expansion of coverage and employers’ compliance on pension fund. The study employed the convenience sampling design and sampled 150 Employers on the SSNIT scheme and 50 Staff of SSNIT for data collection purposes. The data was analyzed with the Statistical Package for Social Sciences. On the level of employers’ compliance, it was identified that employers pay their workers’ contributions regularly by the deadline for pr...
The objective of the study was to provide empirical evidence regarding the impact of vertical integration on the financial performance of Olam Nigeria Limited. Data collected were gotten from Olam Nigeria Limited financial record and questionnaires administered to employees of Olam Nigeria Limited within the study sample frame. The secondary data was cross-sectional between the period of 2010-2018. While the administered questionnaire was to 183 employees of Olam selected using convenien...
ABSTRACT In Ghana, the banking industry presents one of the most challenging industries. Since 2005, Ghana has In Ghana, the banking industry presents one of the most challenging industries. Since 2005, Ghana has seen a phenomenal increase in the number of foreign banks coming into the country especially from Nigeria because of the financial sector reform program embarked upon by the Bank of Ghana. Presently, there are about thirty (30) banks in Ghana out of which seventeen (17) indigenou...
ABSTRACT With the explosion of information on the web, the internet has become the reserve for all kinds of information connecting individuals to health content, expertise and support. Majority of people are turning to social media and other internet platforms to seek for health information and experiences. However, anyone can post health content on the web regardless of their professional background or expertise, medical qualifications or intentions raising concerns about the quality of info...
ABSTRACT The main aim of the study was to investigate the level of awareness, practices and compliance level to the cyber-security directive of the central bank among the foreign banks operating in Ghana. A multistage sampling technique was used to arrive at the final respondents for the study. The study had a total of 46 respondents from 13 foreign owned banks in Ghana. All respondents indicated they knew there was a policy on cybersecurity. To verify the knowledge of the respondents to thei...
ABSTRACT This research assesses the relationship between credit risk and the performance of listed banks in Ghana. The data sample consisted 8 listed banks covering a 7-year period from 2010 to 2016. Findings from the study reveal that total assets and liabilities on average increased over the seven (7) years period. But this increase has been almost in the same proportion, leading to an almost constant leverage ratio over the period. On the average, the ROA of most of the banks increased ove...
ABSTRACT The purpose of this study was to use the Theory of Planned Behaviour in social marketing to examine the behavioural intentions and actual waste disposal behaviour of Ghanaians. This developing country context study into waste disposal is focused on the use of a social marketing theory to assess the factors affecting the adoption of waste disposal behaviour as a means of resolving the country’s waste problems. The study, therefore, sought to assess the effect of individual attitudes...