Masters assignment on a given topic presented on the subject area "Strategic Marketing''.
ABSTRACT A lot of research investigations have been conducted in the area of organisational learning but little research energy so far has been directed in the area of finding out the benefits that accrue to learning organisations. This vacuum is what this research effort strives to cover. However, review of extant literature revealed that most learning organisations enjoy improved efficiency, possess the right ability to appropriately channel funds to meet customers’ requirements, perk u...
ABSTRACT: Most recent researches have focused on organisational culture. Little effort has been made in the area of the role, functions and significance of culture to organisations. The objective of this research paper is to conceptually establish the important roles that culture plays in organisations. From the review of related or extant literature, this research findings has established that organisational culture unifies the work force, keeps them motivated and loyal to the management, ...
This study titled “CORPORATE SOCIAL RESPONSIBILITY: AN ENTREPRENUERAL AND STAKEHOLDERS PERSPECTIVE” attempts to determine how organizations fulfil their obligation to the necessary stake holders and how this fulfilment of obligation can serve as a strategy for carrying out effective business activities peacefully. Pressure that companies take their social responsibility seriously has increased from all stakeholders. Customers are starting to make decisions based upon more than the product...
Soft skill (Inter personal and Intra personal skill) intelligence can lead to enhanced performance of an employee in an organization, whereas organizations behavior practices consequently can influence the competencies in the organization’s employees. However, employee good performance or rather employee’s quota in this regard, can be supposed as efficiency in executing assigned duties on the appropriate time, team effort, and attaining departmental goals and objectives. It covers an emp...
ABSTRACT In recent times, many banks appear to have abandoned their essential intermediation role of mobilizing savings and inculcating banking habit at the householdand micro enterprise levels. The apathy of banks towards small saver particularly at the grass-root level has not only compounded the problems. of law domestic savings and high bank lending rates in the country. It has also reduced access to relatively cheap and stable funds that could provide a reliable source of credit to ...
ABSTRACT This study investigated relationship between talent management and labour turnover a study of Nigeria banking sector. Employees in Nigeria banking system are highly pressured to improve their present performance while little or no room is given for development of talent to improve future performance. This pressure is what brings about job insecurity, absenteeism, burnout and resignation hence the purpose of the study. The study used survey research design. A total of 320 respondents...
ABSTRACT Nigeria’s economy is dominated by Small and Medium Enterprises (SMEs) in Agriculture, Manufacturing, Commerce, Industry and Services. Despite the active involvements by SMEs in Nigeria economy. High mortality rate among SMEs is a matter of major concern. The main purpose of the study is to determine impact of leadership styles on succession planning in SMEs in Lagos state, Nigeria. The study specifically determined impact of (i) directive, (ii) transformational, (iii) participative...
ABSTRACT This study assessed the management and control of inventory in selected manufacturing firms in Ikeja, Lagos state. To achieve this, the main objectives of the study were to assess the inventory management method currently in use by the firms and recommend modern and effective methods that will mitigate the inventory-related challenges confronting the firms. The population of the study comprised of 185 staffs of the three selected manufacturing firms and the calculated sample size was...
ABSTRACT This research work aims at examining the applications of Customer Relationship Management (CRM) by commercial banks in Nigeria, for improved customers’ satisfaction and consequent bank growth. The method employed here involved the survey causal research design as the procedure aims at identifying the variables of the study and their relationships with one another. Also, both primary and secondary sources of data were utilized with more emphasis on secondary data. The study results ...
The impediments in the level of productivity of most organizations are ever increasing due to several factors, yet the management is saddled with the responsibility of achieving corporate objectives and goals attainment. Amidst this dilemma, comes the role of a strong organizational culture orientation among employees and managers. Over the years, organizational culture has been described as an embodiment of norms, shared values, beliefs and assumptions; it is therefore fundamental to employe...
ABSTRACT This study, the problems and prospects of establishing Small-Scale Enterprises in Nigeria was undertaken to achieve some objectives which include; to ascertain the factors that constitute the problems of establishing small-scale enterprise and to proffer solutions to them as well as to ascertain whether or not small-scale enterprises contribute to economic growth and development using selected bakeries in Edo state as the case study. Data was collected and analyzed and it was discov...
This study investigates the impact of communication processes on business performance in a small SEV in Namibia. The results show that while there exists a positive relationship between effective communication and performance in general, the content, context, and process relevant and survey-based research inferences suggest that communication is surprisingly not significantly correlated with performance in the specific Namibian SEV under academic investigation.
ABSTRACT Market research is the process by which the entrepreneur explores and collects valuable information in order to assist him to find out if there is a market for his proposed product or service. The information gathered from market research helps entrepreneurs make wise and profitable business decisions, he may decide to stop the project or continue depending on the results from the research.
This essay critically analyses the theoretical foundations, the similarities, and differences between the traditional and the contemporary approach to leadership and subsequently focuses on the personality-trait, the situational and the contingency leadership frameworks.