Research Papers/Topics in Marketing

Data Driven Entrepreneur Analysis for Business Opportunity Evaluation

AbstractHigh market uncertainty makes it difficult for an entrepreneur to assess the status of the  market  for  a  business  opportunity.  Data  gathering  and  analysis  techniques  and  technology  are becoming a significant source of uncertainty management for many entrepreneurial endeavours. This is sometimes referred to as "data-driven entrepreneurship." We examine a datadriven dynamic method to overcoming market uncertainty in business opportunity appraisals. We focus on...

Weakly Supervised Deep Learning for Customer Review Sentiment Classification

AbstractSentiment  analysis  is  one  of  the  key challenges  for  mining  online  user  generated content.  In  this  work,  we  focus  on  customer reviews  which  are  an  important  form  of opinionated  content.  The  goal  is  to  identify each  sentence’s  semantic  orientation  (e.g. positive or negative)...

A Generalised Flow for B2B Sales Predictive Modelling

PURPOSE: The paper and packaging company that provided the data for this research has a long history of sales expertise. This expertise is captured predominantly in the intuition of sales representatives, many of whom have worked in the industry for 20 years or more AIM: Intuition  is  not  easy  to  record  and  disseminate  across  an  entire  sales  force,  however,  and  thus  one  of ...

Study on Advertising Activities of Airtel in the Indian Telecom Market

ABSTRACT: The purpose of the research paper is to study the promotional activities of  Airtel  in  the  Indian  telecom  market. Promotional  activities  not  only  help  in enhancing the customer base but also pave the  way  to  better  corporate  image.  A company needs better promotional tools in order to  survive  and  sustain the  turbulent Indian market and the prevailing s...

Changing Perception of Indian Rural Consumers towards Packaged Food Products: A Literature Review

Abstract:The packaged food and beverage sector has observed the fastest growth in fast movingconsumer goods market. Several studies have shown that rural consumers are generally ignorant andthey are also unorganized.Rural markets are full of inferior goods and duplicity of branded goods isanother major problem in rural areas. These facts may not be true any longer. The rural market haschanged drastically in the past decade. There is a change in the income pattern and lifestyle of ruralpeople....

Consumer Buying Behavior towards Two-Wheeler Scooters: With Special reference to Nagpur City (Maharashtra, India)

Abstract:Consumer buying behavior is an in-depth study and understanding consumer decision making process. It studies the factors and traits of individual consumer such as demographic and behavioral variable and to understand the need, wants and desire of the consumers. The two wheeler industry in India has shown a steady growth over the past decade. Any organization needs to know the motives and reasons why the consumer differs in choice from each other in buying products and services. This ...

Leveraging consumers value expectations on manufactured goods through efficient distribution

ABSTRACTMost manufactured organizationsare faced with the choice of the right channels to be used in order todetermine sales and generate high leverage for consumer expectation and hence highprofit margin. This research work is aimed at  leveraging consumer’s valueexpectations on manufactured goods through efficient distribution.Data required for the research work were collected through both primary andsecondary sources. The researcher employed tables and simple percentage toanalyze th...

How the understanding the psychology of behavior has been used and could be used, to help businesses advertise their products

This essay discusses how (the psychology of behavior) operant and classical conditioning, cognitive dissonance, heuristic-systematic processing, and gestalt principles of perception, could help and has help businesses influence behavior via ads. And it highlight the role of the human brain.

THE EFFECTIVENESS OF PRODUCT PLANNING AND DEVELOPMENT IN THE AUTOMOBILE INDUSTRY IN NIGERIA (A CASE STUDY OF ANAMMCO LTD)

ABSTRACTThis research study was on the effectiveness as of product planning and development in the automobile industries in Nigeria.  A case study of ANAMMCO Limited Emene.The purpose of the study amongst other things is to ascertain the level of which product can achieve the organizations objectives when effectively planned and developed in the market.Based on this, hypotheses were formulated and the researcher studied employee and management of the company who are very relevant to the ...

CBT Business in Minna Niger State

A brief analysis of the prospect of a Computer Based Testing method in Minna Niger State.

THE CHALLENGES OF ENTREPRENEURSHIP DEVELOPMENT IN NIGERIA

INTRODUCTIONNigeria is blessed with abundant human and natural resources which if properly harnessed would have turned this country into a developed economy. But given the massive corruption, lack of commitment, the dominant role of public sector in the economic life of the nation, the country has lost opportunities for growth and sustainable development. It is an attempt to reverse this decline in the nation’s economy, that current government policy of private sector led growth for job and...

Computers And Marketing

Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, market research, and pricing of goods.

Research Paper on the Distribution of Petroleum Products in Nigeria

INTRODUCTIONNigeria is a country richly blessed with abundant natural resources and oil and gas has continued to play a dominant role in her economy. These resources if effectively harnessed and managed will better the lots of all Nigerians of today and the generations yet unborn. Unfortunately, the distribution of petroleum products in Nigeria is bedeviled with complex problems resulting sometimes in petroleumproducts shortage, inflated prices of products and contentions on the pum...

PRODUCT PORTFOLIO ANALYSIS AND THE GROWTH OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA: The Akwa Ibom State Experience

ABSTRACT:Many multi products or services SMEs fail to pay attention to the use of product portfolio analysis concept despite the fact that the application of the concept is a sine qua non for the achievement of the profit maximization objectives. This study focused on the impact of product portfolio analysis on the growth of small and medium scale enterprises in Nigeria: Akwa Ibom State experience. The population of the study comprised all registered SMEs in Akwa Ibom State. Two research ques...

MARKETING RESEARCH (A CASE STUDY OF AFRICAN ALLIANCE INSURANCE COMPANY PLC)

Historical Background As the need for increase in safeguard of financial assets and other valuable property, came the wise idea of Mr. Johnson chukwu Emeka Ilubisi, the General Manager of African Alliance Company Plc.  John Chukwuemaka Illubisi was a student of Accountancy in Institute of Management and Technology (IMT), Enugu, where he obtain his Higher National Diploma in Accountancy in 1971, he proceed his education at University of Nigeria Nsukka where he got his BLC Certificate...


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