Research Papers/Topics in Marketing

ENVIRONMENTAL COMPLEXITY: DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED ORGANIZATION IN NIGERIA (A CASE STUDY OF JMK SUPERMARKET, ILORIN)

TABLE OF CONTENTSTitle PageCertification iDedication iiAcknowledgement iiiTable of Contents vCHAPTER ONE: BACKGROUND OF THE STUDY1.1 Introduction 11.2 Statement of problem of the study 31.3 Aims and objectives of the study 31.4 Significance of the study 41.5 Scope of the study 61.6 Limitations and constraints of the study 71.7 Definition of terms 9CHAPTER TWO:2.1 Concept of environmental complex variables 112.2 Marketing environmental complexity 122.3 The external marketing environm...

An Investigation into the Role of GSM Operation in Developing Direct Market in Nigeria (A Case Study of Mtn Nigeria)

ABSTRACTGSM communication is vital toll in the Nigeria economy as most sector depends on it for the effective communication and development of direct marketing in the nation GSM have a direct relationship with direct marketing as most people use their phone for creating awareness about their product the study was conducted to investigate the role of GSM in developing country. The study also expatiate more on the important of GSM. The study also look at contribution of GSM to overall economy d...

Measurement of Advertisement Contributions to Effective Sales Growth in a Competitive Market (A Case Study of Nigerite Limited Lagos)

BACKGROUND OF THE STUDYThis project study is with the “Measurement of advertisement contribution to effective sale growth in a competitive market”.The basic fact of life in marketing product cannot sell itself more so a product that is designed to perfectly meet buyers’ desire which is offered at a very affordable price will not be successful unless information about its availability and benefit are well oversented.Consequently, some forms of communication are essential for the executio...

An Analysis of Marketing in the Nigeria Banking Industry (A Case Study of First Bank Plc)

PROPOSALThe project work examines the analysis of bank marketing of financial services in Nigeria.Sequel to the challenges encountered in our financial institution towards meeting up with the responsibilities of the 21st-century banking system to enhancing the growth of Nigeria economy sectors for developments in various operation of her economy.The analysis bank marketing of financial services in Nigeria are of various advantages and disadvantages. Bank decision maker and financial services ...

The Impact of Internal Environment on Marketing Organization (A Case Study of Shoprite Ilorin)

ABSTRACTThe research works seek to indentify the impact of internal environment on marketing organization. (A case study of Shoprite) the main purpose of this research topic is take caution on the relevant to the marketing organization. In essence, marketing environment can be seen as the sum of the inter relationship business an between the marketers and the society management. The survival   of business organization depends on how people of market patronize a buy of products. Any ...

The Impact of Small Scale Business to the Nigeria Economy Development

TABLE OF CONTENTCHAPTER ONE1.1           Background To The Study1.2           Formation And Development Of The Study1.3           Objective Of The Study1.4           Importance Of The Study1.5           Historical Background Of The Study1.6&n...

The Significance of Advertising to Business Organizations in Nigeria (A Case Study of Unilever Nig. Plc Oregun, Lagos State)

ABSTRACT         I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into:         In chapter one, we shall look into background of the study, statement of problem, aims and objectives of the study, research questions, significance and...

Brand Management in Brewery Industry in Nigeria. (A Case Study of Nigeria Breweries Plc, Lagos.)

TABLE OF CONTENTSTitle PageCertificationDedicationAcknowledgementTable of ContentsCHAPTER ONE: INTRODUCTION1.0       Background of the study1.1       Statement of the Problems1.2       Objectives of the study1.3       Scope of the study1.4       Significance of the study1.5       Limitation of the study1.6&nb...

How Branding and Packaging as Tools for Product Differentiation in the Marketing of Consumer Products

PROPOSAL         The primary aim of it is research is to take a deep look at how branding and packaging as tools for product differentiation in the marketing of consumer products in Nigeria. Branding is a name, symbol, sign given to a product in order to differentiate from other manufacturers products in the market. Packaging is defined as a group of activities producing the wrapper or container for a product. Chapter one of this research...

The Role of Radio Advertising on the Marketing of Goods and Services in Kwara State. (A Case Study of Kwara State Broadcasting Corporation Radio Kwara State)

 TABLE OF CONTENTSTitle PageCertificationDedicationAcknowledgementTable of contentsCHAPTER ONE1.0  Introduction1.1  Background of the Study1.2  State of the problem1.3  Aims and Objectives of the Study1.4  Significance of the Study1.5  Scope of the Study1.6  Limitations and Constraints to the StudyCHAPTER TWO2.0  Literature Review2.1  Meaning of Advertising2.2  Types of Advertising2.3  Meaning of Radio Advertisement2.4&nbsp...

Packaging as an Effective Tools of Product Differentiation in Soap and Detergent (A Case Study of Omo Product of Unilever Nigeria Plc)

PROPOSALThe research work is carried out in other to look into the Packaging as an Effective Tools of Omo Product Differentiation in Soap and detergent.The research work will be enables the student to know the important of packaging in the market. The research work will be useful for practical purpose which show the attributes of the product in effective to packaging as an added quality an assist in marketing of product.  The research work comprises of five chapters which are chap...

Environmental Complexity as the Determinant of Choice of Promotional Tools in Marketing Oriented Organization (A Case Study Of Jmk Supermarket, Ilorin)

ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the microenvironment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study w...

Effective Purchasing Planning as a Cost Reduction Tool in the Manufacturing Industry (A Case Study of Nigerian Breweries Plc Ikeja Lagos).

ABSTRACTThis research is centred on organization with principal attention to planning for the attainment of organization goals the management of an organization is carried out through the aim of several people that comprises the procedure of achieving the mission through the transmission of organization requirements in which individuals working together.Management is a process by which the organization set objectives are achieved through coordinated purchasing staff efforts. Purchasing...

The Significance of Motivation of Enhancing the Employee Performance in a Competitive Marketing Environment (A Case Study of United Bank for African (UBA) ILORIN)

CHAPTER ONE1.0            INTRODUCTION         Motivation has been defined on different ways by different scholars and the patterns of these definition has helped on understanding motivation better some of these definition are as follows.         Michael (1978) defined motivation as the act of stimulating someone or asset to get a desired course of action to ...

The Roles of Marketing in the Commercial Banking. [A Case Study of Diamond Bank Nigeria Plc].

ABSTRACTThe research works seek to indentify the roles of marketing in the commercial banking. [A case study of diamond bank Nigeria plc]. Commercial banking was entrenched in 1892 with the establishment of British bank for West Africa [b.b.v.a]. The indigenous bank were saved from extraction after 1954 by the intervention of the western and eastern regional bank, marketing is a concept which has not been given due and serious attention among banks in Nigeria because of the seller market natu...


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