Research Papers/Topics in Marketing

An Analysis of Marketing in the Nigeria Banking Industry (A Case Study of First Bank Plc)

PROPOSALThe project work examines the analysis of bank marketing of financial services in Nigeria.Sequel to the challenges encountered in our financial institution towards meeting up with the responsibilities of the 21st-century banking system to enhancing the growth of Nigeria economy sectors for developments in various operation of her economy.The analysis bank marketing of financial services in Nigeria are of various advantages and disadvantages. Bank decision maker and financial services ...

The Impact of Internal Environment on Marketing Organization (A Case Study of Shoprite Ilorin)

ABSTRACTThe research works seek to indentify the impact of internal environment on marketing organization. (A case study of Shoprite) the main purpose of this research topic is take caution on the relevant to the marketing organization. In essence, marketing environment can be seen as the sum of the inter relationship business an between the marketers and the society management. The survival   of business organization depends on how people of market patronize a buy of products. Any ...

The Impact of Small Scale Business to the Nigeria Economy Development

TABLE OF CONTENTCHAPTER ONE1.1           Background To The Study1.2           Formation And Development Of The Study1.3           Objective Of The Study1.4           Importance Of The Study1.5           Historical Background Of The Study1.6&n...

The Significance of Advertising to Business Organizations in Nigeria (A Case Study of Unilever Nig. Plc Oregun, Lagos State)

ABSTRACT         I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into:         In chapter one, we shall look into background of the study, statement of problem, aims and objectives of the study, research questions, significance and...

Brand Management in Brewery Industry in Nigeria. (A Case Study of Nigeria Breweries Plc, Lagos.)

TABLE OF CONTENTSTitle PageCertificationDedicationAcknowledgementTable of ContentsCHAPTER ONE: INTRODUCTION1.0       Background of the study1.1       Statement of the Problems1.2       Objectives of the study1.3       Scope of the study1.4       Significance of the study1.5       Limitation of the study1.6&nb...

How Branding and Packaging as Tools for Product Differentiation in the Marketing of Consumer Products

PROPOSAL         The primary aim of it is research is to take a deep look at how branding and packaging as tools for product differentiation in the marketing of consumer products in Nigeria. Branding is a name, symbol, sign given to a product in order to differentiate from other manufacturers products in the market. Packaging is defined as a group of activities producing the wrapper or container for a product. Chapter one of this research...

The Role of Radio Advertising on the Marketing of Goods and Services in Kwara State. (A Case Study of Kwara State Broadcasting Corporation Radio Kwara State)

 TABLE OF CONTENTSTitle PageCertificationDedicationAcknowledgementTable of contentsCHAPTER ONE1.0  Introduction1.1  Background of the Study1.2  State of the problem1.3  Aims and Objectives of the Study1.4  Significance of the Study1.5  Scope of the Study1.6  Limitations and Constraints to the StudyCHAPTER TWO2.0  Literature Review2.1  Meaning of Advertising2.2  Types of Advertising2.3  Meaning of Radio Advertisement2.4&nbsp...

Packaging as an Effective Tools of Product Differentiation in Soap and Detergent (A Case Study of Omo Product of Unilever Nigeria Plc)

PROPOSALThe research work is carried out in other to look into the Packaging as an Effective Tools of Omo Product Differentiation in Soap and detergent.The research work will be enables the student to know the important of packaging in the market. The research work will be useful for practical purpose which show the attributes of the product in effective to packaging as an added quality an assist in marketing of product.  The research work comprises of five chapters which are chap...

Environmental Complexity as the Determinant of Choice of Promotional Tools in Marketing Oriented Organization (A Case Study Of Jmk Supermarket, Ilorin)

ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the microenvironment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study w...

Effective Purchasing Planning as a Cost Reduction Tool in the Manufacturing Industry (A Case Study of Nigerian Breweries Plc Ikeja Lagos).

ABSTRACTThis research is centred on organization with principal attention to planning for the attainment of organization goals the management of an organization is carried out through the aim of several people that comprises the procedure of achieving the mission through the transmission of organization requirements in which individuals working together.Management is a process by which the organization set objectives are achieved through coordinated purchasing staff efforts. Purchasing...

The Significance of Motivation of Enhancing the Employee Performance in a Competitive Marketing Environment (A Case Study of United Bank for African (UBA) ILORIN)

CHAPTER ONE1.0            INTRODUCTION         Motivation has been defined on different ways by different scholars and the patterns of these definition has helped on understanding motivation better some of these definition are as follows.         Michael (1978) defined motivation as the act of stimulating someone or asset to get a desired course of action to ...

The Roles of Marketing in the Commercial Banking. [A Case Study of Diamond Bank Nigeria Plc].

ABSTRACTThe research works seek to indentify the roles of marketing in the commercial banking. [A case study of diamond bank Nigeria plc]. Commercial banking was entrenched in 1892 with the establishment of British bank for West Africa [b.b.v.a]. The indigenous bank were saved from extraction after 1954 by the intervention of the western and eastern regional bank, marketing is a concept which has not been given due and serious attention among banks in Nigeria because of the seller market natu...

Effect of Fringe Benefit on Sales Force Productivity in an Organization (A Case Study of Cadbury Nigeria Plc)

ABSTRACT           The effect of fringe benefits on sales force productivity in an organization (A case study of Cadbury Nigeria Plc). The research work covered by various aspect of fringe benefit on sales force productivity.           The various factors affecting benefits requirements were discussed. Chapter one entails the introductory aspect of research topic. Also the purpose and sco...

Consumer Satisfaction as a key to Industrial Growth and Development (A Case Study of Dangote Group of Company Nigeria Plc)

ABSTRACTThis study researched into consumer satisfaction as a key to industrial growth and development. It examined the   significant impact of consumer satisfaction on industrial growth and development. A marketing survey was conducted to elicit opinions on porously formulated hypotheses. The study discovered that effective consumer satisfaction improved the growth and development of the industry as opposed to the tentative hypothesis. it was concluded that consumer satisfacti...

Consumer Satisfaction and Retention; A Key to Business Survival (A Case Study of Berger Paints Nigeria Plc)

TABLE OF CONTENTSCHAPTER ONE1.0    Introduction1.1    Statements of the problem1.2    Aims and Objectives of the study1.3    Significance of the Study1.4    Scope of the Study1.5    Limitation of the Study1.6    Definition of the termCHAPTER TWO2.0    Literature Review2.1    Tools for tracking and measuring customer satisfaction2.2   ...


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