TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement of the study 1.3 Objective of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation of the study CHAPTER TWO 2.0 Literature Review 2.1 Concept of sales promotion 2.2 Objectives of sales promotion 2.3 Sales promotion planning strategy...
TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1 Background of the study 1.2 Statement of the problem 1.3 Aim and objective of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation of the study CHAPTER TWO: LITERATURE REVIEW 2.1 Marketing concept 2.2 Concept of marketing mix 2.3 Promotional mix 2.4 Concept of trade fair 2.5 Importance and purpose of the trade ...
TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement of the study 1.3 Objective of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation of the study CHAPTER TWO 2.0 Literature Review 2.1 Concept of sales promotion 2.2 Objectives of sales promotion 2.3 Sales promotion planning strategy...
TABLE OF CONTENTS Title Approval Dedication Acknowledgement Table of content Abstract (proposal) CHAPTER ONE 1.0 Introduction 1.1 Aims and objectives of the study 1.2 Statement of research problems 1.3 Significance of study 1.4 Scope of the study 1.5 Limitation of study 1.6 Historical background of Kwara hotel CHAPTER TWO 2.1 Literature review 2.2 Promotion 2.3 Advertising 2.4 Sale...
ABSTRACT Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will...
TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE 1.1 Introduction 1.2 Statement of the problems 1.3 Objective of the study 1.4 Importance of the study 1.5 Scope of the study 1.6 Limitation of the study CHAPTER TWO 2.1 Liter...
ABSTRACT The primary objective for any profit oriented organization in to maximize profit and minimize lost among other objective. This in that survival mechanize for such organization. However, achieving these stated objectives and others given along with some environment elements which are not within the control and capacity of the organization. Among these external elements or environment factoring competition. The nature diversity and dynamic competition in the market determines the str...
TABLE OF CONTENTS CHAPTER ONE 1.1Introduction 1.2Statement of the Problem 1.3Aims and objectives of the Study 1.4Significance of the Study 1.5Scope of the Study 1.6Limitation of the Study CHAPTER TWO LITERATURE REVIEW 2.1 Concept of New Product 2.2 Process of New Product Development 2.3 Rationale for New Product Development 2.4 Concept of Marketing Research 2.5The Rationale for Marketing Research CHAPTER THREE RESEARCH METHODOLOGY 3.1Research Population and Sample 3.2Research Design 3.3Instr...
ABSRACT Personnel selling is face contact with the potential customer. Personnel selling is moving from the place of production to the place of distribution to shown or demonstrate the production or cajowque of the product to the potential or existing customers. Other strategies of personnel selling will be pin pointed in the project. TABLE OF CONTENTS Title Pages i Certification ii Dedicationiii Acknowledgmentiv Abstractvi Table of Contentvii CHAPTER ONE BACKGROUND OF THE STUDY 1.1 In...
ABSRACT Personnel selling is face contact with the potential customer. Personnel selling is moving from the place of production to the place of distribution to shown or demonstrate the production or cajowque of the product to the potential or existing customers. Other strategies of personnel selling will be pin pointed in the project. TABLE OF CONTENTS Title Pages i Certification ii Dedicationiii Acknowledgmentiv Abstractvi Table of Contentvii CHAPTER ONE BACKGROUND OF THE STUDY 1.1 In...
ABSTRACT This study researched into significance of branding to effective marketing in Nigeria for market penetration. It examined the significance of branding to effective market penetration. The study wet further to evaluate the poor quality branding exercise on the market penetration and its effect on the organizations concerned. marketing on previously formulated hypothesis. The study discovered that effective marketing of consumer product determines the level of sales as opposed ...
ABSTRACT The primary objective for any profit oriented organization in to maximize profit and minimize lost among other objective. This in that survival mechanize for such organization. However, achieving these stated objectives and others given along with some environment elements which are not within the control and capacity of the organization. Among these external elements or environment factoring competition. The nature diversity and dynamic competition in the market determines the str...
ABSTRACT This research work deals with branding and marketing of pure water in Ilorin township, about satisfaction by the competitor that the regulatory system. The problem aims at solving some of the questions that might arise in the branding and marketing of pure water. The method of data used in the project was primary which include questionnaire and chi – square correlation analysis that was prepared for the testing of the hypothesis. During the period of finding, the researcher was a...
TABLE OF CONTENTS TITLE PAGEi CERTIFICATIONii DEDICATIONiii ACKNOWLEDGEMENTSiv TABLE OF CONTENTSvi CHAPTER ONE 1.0Introduction1 1.1Background History of Privatization 3 1.1Statement of problem of the Study5 1.2Aims and Objectives of the Study5 1.3Significance of the Study6 1.4Scope of the Study7 1.5Limitations of the Study7 1.6Definition of Key Terms8 CHAPTER TWO : Literature Review 2.1 Marketing Concept and Definition9 2.2 Petroleum Marketing Defined 16 2.3 Pricing Policies and Strategy of...
PROPOSAL The importance of consumer satisfaction and retention as a key to business survival can be fully appreciated when one realizes the dominant role it plays in the organization (Private and Public sector) and the nation's economy at large. Consumer satisfaction is the mainstay of an organization in that any firm that fails in this area will barely break even. It improves, increases business activities, and promotes economic growth. These projects continue five chapters, each chapter con...