IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC

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INTRODUCTION

One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primitive packaging has given way to vibrant, colorful labels with more pictures. Packaging is also no longer meant merely for storage; the label nowadays addresses concerns about the product, ingredients shelf life and so on (Rahim 2002) . According to Rahim, packaging is now more a component of the brands image than ever Tins and cartons have given way to sleek pouches, satchets and plastic containers. Therefore, we can define packaging as all activities of designing and producing the container for a product, the container is called the package.

CHAPTER ONE

1.0INTRODUCTION

1.1 BACKGROUND OF THE STUDY

1.2STATEMENT OF THE PROBLEM

1.3OBJECTIVES OF THE STUDY

1.4SIGNIFICANCE OF THE STUDY

1.5STATEMENT OF HYPOTHESIS

1.6SCOPE OF THE STUDY

1.7LIMITATION OF THE STUDY

1.8DEFINATION OF TERMS

CHAPTER TWO

LITERATURE REVIEW

2.1INTRODUCTION

2.2DEFINITION OF BRANDING

2.3DEFINITION OF PACKAGING

2.4IMPORTANCE OF BRANDING AND PACKAGING

2.5THE IMPACT OF BRANDING AND PACKAGING TO SALES TURNOVER

CHAPTER THREE

RESEARCH METHODOLOGY

3.1INTRODUCTION

3.2RESEARCH DESIGN

3.3AREA OF STUDY

3.4POPULATION OF THE STUDY

3.5SAMPLE SIZE AND SAMPLING TECHNIQUES

3.6INSTRUMENT/TECHNIQUES OF DATA ANALYSIS

3.7VALIDATION OF THE INSTRUMENT

3.8RELIABILITY OF THE INSTRUMENT

3.9METHOD OF DATA COLLECTION

3.10METHOD OF DATA ANALYSIS

CHAPTER FOUR

PRESENTATION AND ANALYSIS OF DATA

4.1INTRODUCTION

4.2CHARACTERISTIC OF THE RESPONDENT

4.3DATA PRESENTATION AND ANALYSIS

4.4TEST OF HYPOTHESIS

4.5SUMMARY, DISCUSSION OF FINDING

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.1SUMMARY

5.2CONCLUSION

5.3RECOMMENDATIONS

BIBLIOGRAPHY

APPENDIX

QUESTIONNAIRE

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC

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IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC

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