IMPACT OF PUBLIC RELATIONS ON CRISIS MANAGEMENT OF MULTI-NATIONAL CORPORATIONS (A CASE STUDY OF NNPC – PORT HARCOURT.)

Overview
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ABSTRACT

This study was an assessment of the impact of public relations on crisis management.

Two instruments were used to collect data for this study. These were scheduled interview of the key administrators of the Nigerian National Petroleum Corporation. The public relations officer, the chief security officer, the union consultative committee were all interviewed. Opinion survey of the corporation was done using questionnaires.

The findings revealed that formal channels of public relations with the accompanied oral, written and mediated modes of public relations play a major role in crisis management. Mediation was also found to be an effective public relations approach in crisis resolution. It was found that informal channels of public relations are also important.

To create a cordial public relations climate in NNPC, the NNPC administration should practice human relations. This calls for community participation in decision making especially those that concern the community, through regular consultation with union consultative committee.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Abstract

CHAPTER ONE

INTRODUCTION

1.1Background of the study

1.2Statement of the research

1.3Objective of the study

1.4Significance of the study

1.5Research questions

1.6Research hypothesis

1.7Conceptual and operational definition

1.8Assumptions

1.9Limitation of the study

CHAPTER TWO

REVIEW OF LITERATURE

2.1Source of literature

2.2The review

2.3The concept of PR

2.4What is crisis

2.5The theoretical frame work

2.6Theoretical background

CHAPTER THREE

3.1Research methodology

3.2Research design

3.3Research sample

3.4Measuring instrument

3.5Data collection

3.6Data analysis

3.7Expected results.

CHAPTER FOUR

4.1Content analysis and data presentation

4.2Test of hypothesis

4.3Discussion of findings.

CHAPTER FIVE

5.1Summary

5.2Conclusion

5.3Recommendation

5.4References

Bibliography

Appendix

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IMPACT OF PUBLIC RELATIONS ON CRISIS MANAGEMENT OF MULTI-NATIONAL CORPORATIONS (A CASE STUDY OF NNPC – PORT HARCOURT.)

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