Impact Of The Problems Encountered During The Market Ability Of Insurance Services/ Products By A Subsidiary Of A Multinational Enterprise': A Case Study Of First Insurance Comp Any Limited U

Abstract

This study covers various aspects in the marketing system of First Insurance

Company Limited. It focuses on the marketing control, marketing mix and the

efficient ad effectiveness of the techniques used in their planning and control. It

further looks at how the marketing system generally is determined and regulated in

relation to optimal use of the firm's resources.

As the practice usually, there are some deviations from the desired quality of

products and services.

The study exarry_ined the plan of control standards to achieve the quality services

that create customer satisfaction at minimum premiums.

The study also, looked at the pricing system and the arrangements made to reduce

on the previous prices.

Lastly, product innovations and marketing programes were assessed in terms of

whether they guarantee a continuous and economic marketing.

I am pleased to convey my sincere and honest appreciation to all those whose

suggestions anq advice during the preparations of this study. Much gratitude goes

to my supervisor Mr Denny Mukwaya for his relevant criticism and guidance.

Also, thanks to my fellow colleagues for their encouragement and to the social

outstanding staff of First Insurance Company Limited and Uganda Insurance

Commission Vho ably gave me the essential information. I cannot risk forgetting

to thank Sgt Julius Aojan and Ms P.B Musimenta who typed and computerised the

manuscript.

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