Implementation Of Digitalization Supply Chain Helps in Gaining of Competitive Advantages as Mediating Role in the Supply Chain Performance in Construction Organization in Pakistan

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Abstract
The competitiveness of supply chain operations is heightened and supports business. Digitalization is also 
helping to achieve a competitive edge by enhancing the overall performance. The objective of this research is investigated implementation of digitalization augment the effectiveness of operations and enable associations attain competitive edge by enhancing their supply chain capabilities. The data was gathered through questionnaire with a sample of 322 executives and managers in construction organizations in Pakistan. The present study's results shows that digitalization plays a crucial role in enhancing supply capabilities and performance, with a positive mediate result of competitive advantage between digitalization and performance. The results suggested that the utilization of digitalization has a significant influence on performance within the context of construction firms and also provides a competitive edge with respect to performance compared to competitors. The present research makes a valued addition to the existing knowledge on digitalization skills. Furthermore, it offers valuable insights for professionals, policymaking, and business performance. The results of this study may be used in the development of strategies and technologies that can assist partners in supply chains in more successfully collaborating in the face of unanticipated challenges. This may eventually lead to improvements company performance.

Keywords: Digital supply chain, supply chain performance competitive advantages, and construction organization in Pakistan.

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