MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN NIGERIA, A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN

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ABSTRACT

In this study, an attempt was to determine the acceptability or otherwise of locally manufactured cosmetics in Enugu Urban.

In chapter one of this project is the introduction which contains the back of the study, here Nigeria based so much on foreign made cosmetics before locally made was encouraged.

In chapter two, the literature review, I discussed the meaning and nature of cosmetics, the origin of the subject area, the school of thought with the subject area, the school of thought relevant the problem of the study and different method of studying the problem.

In chapter three of this project I discussed the topic in data presentation, data analysis, recommendation and finally conclusion some of the reasons for accepting the locally made product are its availability, economical. Some of the reason for choosing foreign made cosmetics are it is reliable and it smoothes the skin etc.

TABLE OF CONTENT

Titlei

Approvalii

Dedicationiii

Abstractiv

Table of contentsv

CHAPTER ONE

1.0INTRODUCTION:1

1.1Background of the study1

1.2Problems Associated with the subject matter:3

1.3Problem(s) that study will be concerned with 4

1.4The importance of studying the area:6

1.5Definition of important terms:7

Reference (using APA method):9

CHAPTER TWO

2.0LITERATURE REVIEW:10

2.1The Origin of the subject area:10

2.2School of thought within the subject area:11

2.3School of thought relevant to the problem of study:14

2.4Different methods of studying the problem17

2.5Summary18

References:20

CHAPTER THREE

3.0CONCLUSION:21

3.1Data presentation (High lights of the study):21

3.2Analysis of the data:21

3.3Recommendation:23

3.3Conclusion:24

References:26

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MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN NIGERIA, A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN

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