MARKETING OF BANKING AND FINANCIAL SERVICE (A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED)

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ABSTRACTS

Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks?

It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five chapters.

Chapter one contains a discussion of how the banks and financial services can be marketable. It went further to state problem to be studied and why this study was carried out, the scope and limitation of the study and finally the propositions and the definition of terms.

The chapter two contains a number of past related literature examined by other studies as it related to the application of the marketing concept in the Banking & Financial services.

The methods used in collecting relevant data lie the design of the study. It also deals with way the questionnaires were distributed and the treatment of the data.

The data got from the research survey were analyzed and interpreted. Also similar question on both questionnaires were compared.

Finally, the summary of findings, conclusion on the research and recommendations made by the researcher are all in chapter five.

It banks & financial intitutions would put the recommendations made in the study to use, there will not only be satisfied customers with services offered, but a continuous increase in profit made, thereby making the problems of the banks a thing of the past.

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

Table of contents

CHAPTER ONE – INTRODUCTION

1.1Background of the study

1.2Objective of the study

1.3Significant to the study

1.4Scope of the study

1.5Limitation to the study

1.6Statement of problems

1.7Need for the study

1.8Purpose of the study

1.9Research proposal

1.10Definition of terms

CHAPTER TWO

2.0LITERATURE REVIEW

CHAPTER THREE

3.1Design of the study

3.2Population for the study

3.3Sample size

3.4Development of research materials

3.5Questionnaire design

3.6Research procedure

3.7Treatment of data

CHAPTER FOUR

4.0Presentation analysis and interpretation of data

CHAPTER FIVE

5.1Summary of findings

5.2Conclusions

5.3Recommendations for improvement

5.4Bibliography.

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MARKETING OF BANKING AND FINANCIAL SERVICE (A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED)

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