MARKETING OF LIFE ASSURANCE POLICIES IN NIGERIA PROBLEMS AND PROSPECTS

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1.1INTRODUCTION

In Nigeria, the issue of taking life assurance has been neglected, in the sense that at this present time, it is estimated that not up to two percent of Nigerians own life assurance policies. For this fact, the benefits and roles life assurance plays in this country is being viewed from a very cooked point thereby making it slightly visible. Moreover the life assurance industry has entered an era of accelerated changes as a result of increased competition in products and pricing within all insurance sectors. Hence professional marketing management is now pre-requisite, if a company is to return or advance its position in the competition hierarchy.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

CHAPTER ONE

1.1Introduction

1.2History and Development of Life Assurance in Nigeria

1.3The Need for Life Assurance Policy

1.4Statement of Problem

1.5Purpose of the Study

1.6Significance of Study

1.7Scope of Study and Limitation

CHAPTER TWO – LITERATURE REVIEW

2.1What is Life Assurance?

2.2Scope of Life Assurance

2.3Special Characteristics of Marketing Life Assurance

2.4Factors Affecting Life Assurance Market

2.5Marketing Life Assurance Strategies

References

CHAPTER THREE – RESEARCH METHODOLOGY

3.1Sources of Data

3.2Ways of Data Collection

CHAPTER FOUR

Data Presentation & Analysis

CHAPTER FIVE

5.1Summary of Findings

5.2Conclusion

5.3Recommendation

Bibliography

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MARKETING OF LIFE ASSURANCE POLICIES IN NIGERIA PROBLEMS AND PROSPECTS

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