MARKETING PROMOTION IN A DEPRESSED ECONOMY, PROBLEMS AND PROSPECTS (A CASE STUDY OF CHOKIL LABORATORIES ENUGU)

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ABSTRACT

The purpose of the study on marketing promotion in a depressed economy is to find out whether marketing promotions have a positive effect on the profit of industries inspite of the depressive state of the economy and also to find out whether marketing promotion increases consumer’s demand of a product in a depressed promotion perform the same function to consumers.

To guide this study three research questions were formulated. A review of literature was done to ensure sound researcher to what has already been done to ensure sound understanding to 80 members of staff in Choki Laboratories (30 executive members and 50 Junior Staff).

Fourteen (14) items questionnaire was used and the data collected were analysed using cluster variable hypothesis was also tested findings were made and recommendations based on the findings were also made.

TABLE OF CONTENTS

Title Page

Approval Page

Dedication

Acknowledgements

List of tables

Table of Contents

Abstract

CHAPTER ONE

1.0Introduction

1.1Background of the Study

1.2Statement of Problems

1.3The Purpose or Objective of the Study

1.4Scope or Delimitation of the Study

1.5Research Questions

1.6Hypothesis where Applicable

1.7Significance or Rational of the Study

CHAPTER TWO

2.0Review of Literature

2.1Effects of Depressed Economy

2.2How a Depressed Economy can be Revamped

2.3Historical Excursus of CHOKI Laboratories

2.4Explanation of Marketing Promotion

2.5An overview on each Promotional Tools (their Problems and Prospects)

2.5.1Advertising

2.5.2Sales Promotion

2.5.3Public Relation

2.5.4Personal Selling

2.6Summary of Related Literature Reviewed

CHAPTER THREE

3.0Methodology

3.1Research Design

3.2Area of the Study

3.3Population for the Study

3.4Sample and Sampling Procedure

3.5Instrument for Data Collection

3.6Validity of the Instrument

3.7Rehability of the Instrument

3.8Method of Data Collection

3.9Method of Data Analysis

CHAPTER FOUR

4.1Data Presentation and Results

4.2Summary of Results

CHAPTER FIVE

5.0Discussion, Implication and Recommendations

5.1Discussion of Results

5.2Conclusions

5.3Implication of the Results

5.4Recommendations

5.5Suggestions for the Further Study

5.6Limitation of the Study

References

Appendices

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MARKETING PROMOTION IN A DEPRESSED ECONOMY, PROBLEMS AND PROSPECTS (A CASE STUDY OF CHOKIL LABORATORIES ENUGU)

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