ABSTRACT
This study was carried out to determine the newspaper readership pattern among youths. This arose because it was thought that the youth did not read newspapers and their use of other media was minimal.
Against the background of seemingly lack of readership among the youth. Questionnaires draw administered to ascertain the extent of reading habit formed by this group.
The student of the Institute of Management and Technology, Enugu were used as a focus. This was a good sample as the they represent the youth found all over the country.
They all experience similar socio-economic dilemma. They also face similar financial as well as education problems experienced in the nation. 250 respondents were sampled randomly and data analyzed and presented as percentages in frequency distribution tables. The work traced the reading habit found among the youth. Researcher questions and hypothesis were used a guide for analysis and conclusion respecting.
The work reviewed other literature on the topic and found out what their results were the conclusions down were based both on other related work of literature and the results gathered from the questionnaire. The result showed that there were indeed readership patterns among the youth
The showed that students read newspaper and they also bought majority of respondents bought or read. Result also showed that students who bought were both more financially and academically favoured than others that had lower reading habit. It was also found out that sex was no barrier to who read and what was read. The female students read more than the male student but they both read the same content in their favourite newspapers. Male youths read entertainment news in equal proportion with the female youth. There was also equal reading proportion in contents that have to do end at the study, recommendations were made about activities that will help the youth develop readership and use pattern for the newspaper and other media.
TABLES OF CONTENT
Title Pagei
Approval Pageii
Dedicationiii
Acknowledgement
Abstract
Table of Contentvii
CHAPTER ONE INTRODUCTION1
1.1 Background of Study1
1.2 Problem Statement9
1.3 Objective of study10
1.4 Significance of Study11
1.5 Research questions12
1.6 Research Hypothesis13
1.7 Definition of Terms 14
1.8 Assumptions16
1.9 Limitation of study17
CHAPTER TWO
2.1 Sources of literature Review18
2.2 Literature Review18
2.3 Summary of Literature Review28
CHAPTER THREE METHODOLOGY30
3.1 Research Method30
3.2 Research Design30
3.3 Research sample 32
3.4 Measuring Instrument34
3.5 Data Collection 35
3.6 Data Analysis36
3.7 Expected Results37
CHAPTER FOUR- DATA ANALYSIS AND RESULTS37
4.1 Data Analysis37
4.2 Results61
4.3 Discussion67
CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS 76
5.1 Summary76
5.2 Recommendation77
5.3 Bibliography78
5.4 Questionnaire80