Patterns Of Utilisation Of Development-Oriented Radio Programmes In Selected Nigerian Communities

ABSTRACT

The main objective of this study was to investigate the different ways in which adults in Nigeria utilised radio for learning modern ideas. To this end, a random sample of six hundred adults, who owned or had access to radio sets was carried out. The geographical representation from which the selection was made were Ogun, Niger and Anambra states. Three urban and three rural communities, each with 100 respondents were selected. With the use of a questionnaire, they were asked to indicate how often they listened to radio, what types of programmes they listened to (news, sports, entertainment or development-oriented), the mode of presentation they preferred most, the adequacy of the programmes to their development needs, which of the programmes they would want to be increased (in duration or frequency), whether they had any suggestions for programmes' improvement, and an assessment of the type of relationship that presently exist between radio stations and their audiences.