PRICING POLICIES

Overview
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Pricing Policy

1.0Pricing Theory:

Pricing is an important and complex element of the marketing mix and generates the highest level of external interference because of its place as a major determinant of the volume of goods and services available for the consumers in any economy.

TABLE OF CONTENT

Title Page

Dedication

Acknowledgement

Table of Contents

Chapter One

Pricing Policy

1.0Pricing Theory

1.1Concepts of Price/Pricing

Chapter Two

2.0Price Fixing under Perfect Competition

2.1Price Fixing under Perfect Competition

2.2Marginal Approval under Perfect Competition

2.3Marginal Approval under Imperfect Market

2.4Importance of Price in an Economy

2.5Pricing Strategies

Chapter Three

3.0Method of Pricing

3.1Price Administration

3.2Price Discrimination

3.3Pricing Objectives

References

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