PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY)

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ABSTRACT

This work is on the Promotional Strategies for the marketing of educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology

TABLE OF CONTENT

Title page

Certification

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE:INTRODUCTION

1.1Background of the Study

1.2Statement of the problem

1.3Objective of the Study

1.4Research Questions

1.5Significance of the Study

1.6Scope of the Study

1.7Definition of Terms

CHAPTER TWO:

LITERATURE REVIEW

2.1 Use of Out Reach/Satelite Campuses

2.2 Personal Selling And ESUT

2.3 Publicity And Educational Institutions

CHAPTER THREE:RESEARCH METHODOLOGY

3.1introduction

3.2area Coverage of the Study

3.2.1Sources of Data

3.2.2Secondary Sources of Data

3.2.3Population of the Study

3.3Determination of Sample Size

3.3.1Sample Size for Staff

3.4Method of Data Analysis

3.5Selections And Construction of Research Instrument

3.6Administration of Questionnaire

CHAPTER FOUR:

PRESENTATION ANALYSIS AND INTER-PRETATION OF DATA

4.1Presentation and analysis of data

4.2Test of Hypothesis

CHAPTER FIVE:SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION

5.1Summary and Findings

5.2Recommendations

5.3Conclusion

Bibliography

Questionnaire

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PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY)

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