Provision Of Quality Services By Banks And Its Effect On Customer Retention Case Study: National Microfinance Bank-Tanzania

Abstract

This research is about tbe provision of quality services by banks and its effect on customer

retention. Almost all of the services being offered by banks are the same or slightly differ which

in turn makes the banks to compete for customers. Thus the provision of quality services comes

into consideration and basically concentrates on the issues tbat produce a negative effect on the

services received by the customer. Therefore are the banks doing what it takes on providing the

quality services needed by tbeir customers so as to retain them? This is a key question that is

being answered.

The study is taken at NATIONAL MICRO FINANCE BANK MW ANJELW A BRANCH