PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA (A CASE STUDY OF EXECUTIVE AIR LINE SERVICE

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ABSTRACT

The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service)

The objectives of the study among others includes.

To determine thee impact of public relation on increase customers patronage.

To know how public relation helped in proving communication between people and organization.

To find out 18 public relation attention of airline come impacts on its profit based on this three hypothesis were formulating each focusing on impact of specific public relations.

Information sources, extensive literature; journals, text books and materials of the area of study reviewed.

Primary data were sources from respondent comprising relevant staff and management of executives Airline services.

Data collected were presented on statistical tablets analyzed and interpreted

Based on their analysis some of the following findings were made.

In the view of the above finding some of this measurement were obtained.

Organizations including Airline should integrate plc in their marketing programme for better perform.

TABLE OF CONTENTS

Title pageii

Approval pageiii

Dedicationiv

Acknowledgementv

Abstract vii

Table of contentsix

CHAPTER ONE

1.1Introduction1

1.2Statement of the problem4

1.3Objectives of the study5

1.4Formulation of hypothesis7

1.5Significance of the study 8

1.6Scope of the study9

1.7Definition of terms9

CHAPTER TWO.

2.0Literature review10

2.1What is public relations10

2.2Objectives of public relations14

2.3Public relations strategies / functions15

2.4The tools of public relations 19

2.5Budgeting for public relations20

2.6Evaluation the effectiveness of

Pr techniques in marketing22

2.7The role of public relations in idea marketing 23

2.8Company profile.28

CHAPTER THREE

Research methodology 30

3.1Sources of data30

3.2Population of study 31

3.3Determination of sample size32

3.4Sample techniques33

3.5Research instrument used34

3.6Method of questionnaire administration and distribution34

3.7Method of data treated and analysis 36

CHAPTER FOUR

4.0Data presentation and analysis38

4.1Test of hypothesis45

CHAPTER FIVE

5.0summary of findings, conclusion and recommendations54

5.1Summary of findings54

5.2Recommendation56

5.3Conclusion57

Bibliography59

Appendix 61

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PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA (A CASE STUDY OF EXECUTIVE AIR LINE SERVICE

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