ROLE OF CULTURAL INFLUENCE ON BUYING BEHAVIOR OF CONSUMERS ON NIGERIA MADE GOODS

CHAPTER ONE

INTRODUCTION

1.1 INTRODUCTION TO THE STUDY

The aims of producer or marketer is to maximize profit, attain reasonable growth have more market share and to be compete favourable with competition in the market 

The above mentioned object can be achieved when there is acceptability as a product or service they render or offer by the producer. Therefore, when production is about two take off the target market must be put into consideration 

despite the modern life that we are used to today, consumer still element of culture such as more, convention and custom have significant influence on the consumers behaviours towards or against a particular product in order to ensure the smooth running of production, culture is worth of study for the market in order to developed appropriate product that will mach the cultural background of the target market.

Every producer must adopt the concept of marketing which holds that key to achieving goals consist needs and more effectively and efficiently than the competitors.

A consumer culture determined the overall properties he pr she attached to different product or service. It also determined the success or failure of specific product and service. A product that provides a consistent with those desires by member of a culture and any point in time has a better chance of attaining acceptance in the market place.

However people of Nigeria still prefers foreign textile to Nigeria made can one say that the culture of Nigeria takes to consideration in foreign textile industry or Nigeria textile industry failed in identification of Nigeria culture. 

The pilot study revealed that people prefer to use other cloths rather than Aso-oke for marriage chieftaincies and other important events.

Belief is a matter in this study and culture and belief are grouped together.

It is a belief of people that foreign goods better than homemade goods? Or the impact of promotion that change the real belief of the people in Nigeria. 

For one many want to know that.