Abstract
Communication and culture are intertwined. This lies in the fact that they are relevant to the proper functioning and relationships of the different groups within the society. In this sense, the various ethnic groups can be brought together in common understanding of their differences, uniqueness and similarities particularly through broadcasting. This art of sharing and exchanging of information, ideas and meanings which communication is, is one unique attribute of humans especially when considering the use of verbal and non-verbal (gesture) communication cues as means of achieving this exchange. Agba (2002, p. 247) states that “communication is also an ideological or cultural creation. Meanings are understood within the context of a people‟s taste, values, norms and philosophy generally”. The MacBride‟s commission of 1981 defines communication thus:Communication maintains and animates life. It is also the motor and expression of social activities and civilization, it leads people from instinct to inspiration, through variegated process and system of enquiry to command and control, it creates a common pool of ideas, strengthens the feelings of togetherness through exchange of messages, and translates thought into action, reflecting every motion and need from the humblest task of human survival to supreme manifestation of creativity or destruction.
Raji, A. (2018). ROLE OF “NA SO I SEE AM” PROGRAMME OF MURHI INTERNATIONAL TELEVISION (MITV) IN THE INTEGRATION OF YORUBA AND EGUN ETHNIC GROUPS. Afribary. Retrieved from https://afribary.com/works/role-of-ldquo-na-so-i-see-am-rdquo-programme-of-murhi-international-television-mitv-in-the-integration-of-yoruba-and-egun-ethnic-groups-6825
Raji, Alex "ROLE OF “NA SO I SEE AM” PROGRAMME OF MURHI INTERNATIONAL TELEVISION (MITV) IN THE INTEGRATION OF YORUBA AND EGUN ETHNIC GROUPS" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/role-of-ldquo-na-so-i-see-am-rdquo-programme-of-murhi-international-television-mitv-in-the-integration-of-yoruba-and-egun-ethnic-groups-6825. Accessed 22 Nov. 2024.
Raji, Alex . "ROLE OF “NA SO I SEE AM” PROGRAMME OF MURHI INTERNATIONAL TELEVISION (MITV) IN THE INTEGRATION OF YORUBA AND EGUN ETHNIC GROUPS". Afribary, Afribary, 29 Jan. 2018. Web. 22 Nov. 2024. < https://afribary.com/works/role-of-ldquo-na-so-i-see-am-rdquo-programme-of-murhi-international-television-mitv-in-the-integration-of-yoruba-and-egun-ethnic-groups-6825 >.
Raji, Alex . "ROLE OF “NA SO I SEE AM” PROGRAMME OF MURHI INTERNATIONAL TELEVISION (MITV) IN THE INTEGRATION OF YORUBA AND EGUN ETHNIC GROUPS" Afribary (2018). Accessed November 22, 2024. https://afribary.com/works/role-of-ldquo-na-so-i-see-am-rdquo-programme-of-murhi-international-television-mitv-in-the-integration-of-yoruba-and-egun-ethnic-groups-6825