Sales Promotion as an Effective Marketing Strategy for Selling Consumer Product (A Case Study of Nigeria Bags Manufacturing Company, Ikeja Lagos)

TABLE OF CONTENTS

Title Page

Certification

Acknowledgement

Table of contents

CHAPTER ONE

1.0Introduction

1.1Background of the study

1.2Statement of the study

1.3Objective of the study

1.4Significance of the study

1.5Scope of the study

1.6Limitation of the study

CHAPTER TWO

2.0Literature Review

2.1Concept of sales promotion

2.2Objectives of sales promotion

2.3Sales promotion planning strategy

2.4Factors determine the selection of sales promotion

2.5Concept of consumer products

2.6Types of consumer products

2.7Effect of sale promotion in marketing of consumer products.

2.8Hypothesis formulation

CHAPTER THREE

3.0Research methodology

3.1Research Design

3.2Sample size and sampling

3.3Data collection method

3.4Data presentation Techniques

3.5Data analysis techniques

CHAPTER FOUR

4.0 Data Presentation and analysis

4.1Historical background of the study

4.2Data presentation

4.3Data analysis

4.4Test of hypothesis

4.5 Result of findings

CHAPTER FIVE

5.0Summary, Conclusion and Recommendation

5.1Summary of the Study

5.2Conclusion

5.3Recommendation

References

Appendices

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