In the dynamic landscape of Zimbabwean business, the reluctance of firms to fully embrace digitalization for their marketing functions is multifaceted. This article explores, in brief, ten adoption theories to shed light on this skepticism. This collection of theories provides an abridged twenty-minute insight on why most firms in the developing world tend to adopt a laggard approach when considering the adoption of information technology in their marketing functions.
Mhaka, M. (2023). Skepticism of Zimbabwean Firms in Fully Digitalizing Marketing Functions: An Abridged Theoretical Insight. Afribary. Retrieved from https://afribary.com/works/skepticism-of-zimbabwean-firms-in-fully-digitalizing-the-marketing-function
Mhaka, Munyaradzi "Skepticism of Zimbabwean Firms in Fully Digitalizing Marketing Functions: An Abridged Theoretical Insight" Afribary. Afribary, 05 Dec. 2023, https://afribary.com/works/skepticism-of-zimbabwean-firms-in-fully-digitalizing-the-marketing-function. Accessed 13 May. 2024.
Mhaka, Munyaradzi . "Skepticism of Zimbabwean Firms in Fully Digitalizing Marketing Functions: An Abridged Theoretical Insight". Afribary, Afribary, 05 Dec. 2023. Web. 13 May. 2024. < https://afribary.com/works/skepticism-of-zimbabwean-firms-in-fully-digitalizing-the-marketing-function >.
Mhaka, Munyaradzi . "Skepticism of Zimbabwean Firms in Fully Digitalizing Marketing Functions: An Abridged Theoretical Insight" Afribary (2023). Accessed May 13, 2024. https://afribary.com/works/skepticism-of-zimbabwean-firms-in-fully-digitalizing-the-marketing-function