Strategic Management Practices And Performance Of Quantity Surveying Firms In Nairobi City County, Kenya

ABSTRACT

Successful organizations recognize the significance of strategy as a tool in administration and understand that their survival is reliant on how well they adopt new strategies or improve existing strategies in an effort to respond to changes brought about by the environment. While the quality of strategy is imperative, we cannot overlook the importance of effectively implementing the strategy. Numerous organizations seem to have problems in executing their strategies. This study sought to investigate strategic management practices and their effect on performance of quantity surveying firms. The specific objectives were to investigate the effect of commitment of top management; communication process; organizational culture; and activity coordination on performance of quantity surveying firms in Nairobi City County. The study used descriptive research design. The target population was the fifty-six registered quantity surveying firms in Nairobi City County, Kenya. The respondents of this study were the employees at the selected twenty-four quantity surveying firms in Nairobi, Kenya. They included directors, senior managers, middle-level manager, and junior staff. A total of one hundred questionnaires were distributed to the participants in all the departments. The research relied on primary data. Data was collected using self-administered questionnaires while employing a drop and pick method. The study data was analysed using Statistical Programme for Social Science software. Multivariate regression model was employed to determine the relationship between commitment of top management, communication process, organizational culture, activity coordination and performance. The study determined that the commitment of top management to firm performance was positive but statistically insignificant. The study found that the communication process had a positive and statistically significant effect of performance. The study found that organisational culture had a positive and statistically significant effect on performance. The study also established that activity coordination had a positive and statistically significant effect of performance. The study concluded that top management commitment has no significant impact on performance of quantity surveying firms in Nairobi County while the communication process, organizational culture and activity coordination significantly impact their performance. The study recommended that for the organizations to perform effectively, their communication process, culture and activity coordination need to be properly checked. The study also suggested that other studies need to be conducted to establish all the other factors that determine the performance of quantity surveying firms in Nairobi City County.