SUTAINANCE OF NIGERIAN MASS MEDIA INDUSTRY THE CRITICAL ROLE OF ADVERTISING

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ABSTRACT
    This research work was purely undertaken to discover, evaluate and exhaustively determine the critical role of the advertising in the sustenance of Nigeria mass media industry which has not been fully realized that warranted this study.
    This work is in depth study into the role of advertising in the sustenance of Nigeria mass media industry. It is a five chapter work.
    Chapter one is an introduction to the work, where as chapter two reviews related literature on the study chapter three is concerned with the research methodology while chapter four gives a summary of the entire work as well as conclusion and recommendation for further studies.

TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of Contents

CHAPTER ONE
INTRODUCTION
1.1    Background of the study
1.2    The History of the Media
1.3    Objectives of the study
1.4    Significance of the study
1.5    Statement of research problem
1.6    Research Questions
1.7    Research Hypotheses
1.8    Definitions of Terms
1.9    Assumptions
1.10    Limitations of the study

CHAPTER TWO
LITERAURE REVIEW
2.1    Sources of Literature
2.2    Theoretical Frame Work
2.3    The print Media problem
2.4    Print Media Break Even Means
2.5    Advertising, A case promotion of the Print Media
2.6    Advertising and press Freedom
2.7    Broadcast Media
2.8    Advantages of Advertising in the Broadcast, Media
2.9    The Government Advertising and the Broadcast Media
2.10    Broadcast Media and Advertising Agencies has it been sweet Romance.

CHAPTER THREE
RESEARCH METHDODOLOGY
3.0    Introduction
3.1    Research Method
3.2    Research Design
3.3    Research Sample
3.4    Measuring Instrument
3.5    Data Collection
3.6    Data Analysis
3.7    Expects Results

CHAPTER FOUR
DATA ANALYSIS AND RESULTS
4.1 DATA ANALYSIS
4.2 Data Distribution And Analysis

CHAPTER FIVE
5.1    Summary
5.2    Conclusion
5.3    Recommendations
References
Bibliography
Questionnaire

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SUTAINANCE OF NIGERIAN MASS MEDIA INDUSTRY THE CRITICAL ROLE OF ADVERTISING

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