TELEVISION TOBACCO ADVERTS AND TEENAGE SMOKING HABIT: ( A SURVEY OF YOUTHS IN OWERRI MUNICIPALITY

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ABSTRACT

This study is a survey on Television Tobacco Adverts and its influence on Teenage Smoking habit. It uses the Youths in Owerri Municipality in Imo State of Nigeria as its sample.

The study uses the questionnaire as a survey method for the collection of data from the sample and population. The sample percentage model is adopted in vesting collected data.

The research reveals that Television Tobacco adverts reinforces the habit of youths towards tobacco. It shows that a combination of TV, Interpersonal and Mass Communication, Influence group activities tremendously.

TABLE OF CONTENT

COVER PAGEI

TITLE PAGEII

APPROVAL PAGEIII

CERTIFICATIONIV

DEDICATIONV

ABSTRACTVI

ACKNOWLEDGEMENTVII

CHAPTER ONE

INTRODUCTION1

1.1BACKGROUND OF THE STUDY4

1.2STATEMENT OF THE RESEARCH PROBLEM5

1.3OBJECTIVES OF THE STUDY6

1.4SIGNIFICANCE OF THE STUDY7

1.5RESEARCH QUESTION8

1.6RESEARCH HYPOTHESIS8

1.7CONCEPTUAL AND OPERATIONAL DEFINITION9

1.8ASSUMPTIONS10

1.9LIMITATION OF THE STUDY11

REFERENCES12

CHAPTER TWO

REVIEW OF THE LITERATURE13

2.1SOURCES OF LITERATURE13

2.2THE LITERATURE REVIEW13

2.3SUMMARY OF LITERATURE REVIEW20

REFERENCES

CHAPTER THREE

METHODOLOGY27

3.1 RESEARCH METHOD27

3.2RESEARCH DESIGN28

3.3RESEARCH SAMPLE29

3.4MEASURING INSTRUMENT29

3.5DATA COLLECTION30

3.6DATA ANALYSIS32

3.7EXPECTED RESULTS32

REFERENCES33

CHAPTER FOUR

DATA ANALYSIS AND RESULTS34

4.1RESULTS AND DISCUSSION43

CHAPTER FIVE

SUMMARY, RECOMMENDATIONS AND CONCLUSION FURTHER STUDY

5.1SUMMARY47

5.2RECOMMENDATIONS FOR FURTHER STUDY48

BIBLIOGRAPHY50

APPENDIX53

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TELEVISION TOBACCO ADVERTS AND TEENAGE SMOKING HABIT: ( A SURVEY OF YOUTHS IN OWERRI MUNICIPALITY

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