The Benefit of Privatization and Commercialization on Nigeria Economy “Marketing Focus” (A Case Study of Power Holding Company Of Nigeria Phcn)

TABLE OF CONTENTS

Title Page

Certification

Dedication

Acknowledgement

Proposal

Table of contents

1.0    Introduction

1.1    Statement of the problems

1.2    Objective of the study

1.3    The scope of the study

1.4    Significance of the study

1.5    Limitation and constraints of the study

1.6    Definition of terms

CHAPTER TWO

Literature Review

2.1      The meaning of privatization and commercialization

2.2      The Nigerian Experience on privatization and commercialization

2.3      The benefit of privatization and commercialization as related to marketing.

2.4      The activities of technical committee on privatization and commercialization

2.5      Shortcoming associated with privatization and commercialization

CHAPTER THREE

Research methodology

3.1      Population of the study

3.2      Sampling and sampling size

3.3      Research designing

3.4      Type of data

3.5      Method of data collection

3.6      Method of data presentation

3.7      Method of data analysis

Consumer questionnaire 

CHAPTER FOUR

Data Presentation and Analysiss

4.1      Brief History of NEPA to PHCN

4.2      Data presentation

4.3      Data analysis

4.4      Data interpretation

4.5      Discussion findings

CHAPTER FIVE

Summary, Recommendation and Conclusion

5.1      Summary

5.2      Conclusion

5.3      Recommendation

References

Bibliography

CHAPTER ONE

1.1    INTRODUCTION

         Recently, the mismanagement of our parastatals has been a subject of debate. The inefficient utilization of resources and financial mismanagement of most of the public sector enterprises over the years resulted in a very weak economic balance sheet, excessive debts incurring and in most cases negative network. In addition, the fact that the insolent performance of the state in the administration of public business establishment creates a situation in which national funds that could have been used or spent to generate new economic activities and employment opportunities are being used to subsidize “dead wood that will never grow nor change” as an analogy for the public enterprises. Taking a survey of the phenomenon of privatization and commercialization has also been extending to garbage collection, bore-hole drilling, air traffic control and likes many other countries like Britain, USA, Spain, Italy are also involved in various degrees in the process of privatization and commercialization and this is not so exceptional case with Nigeria.