The Effect of Advertising on Sale Volume (A Case Study of Unilever Nigeria Plc)

65 PAGES (10177 WORDS) Mass Communication Project

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TABLE OF CONTENT

Pages

Title Page i

Certification ii

Dedication iii

Acknowledgmentiv

Abstract v

Table of Content vi

CHAPTER ONE

1.0 Introduction 1

1.1 History of Advertising 2

1.2 Historical Background of Unilever Nigeria Plc 4

1.3 Statement of Problems 6

1.3 Purpose of the Study 3

1.4 Objectives of the Study 7

1.5 Research questions 7

1.6 Research Hypothesis 7

1.7 Research Objective8

1.8 Purpose of the study 8

1.9 Definition of terms 8

CHAPTER TWO9

LITERATURE REVIEW 9

2.0 Literature Review 10

2.1 Objectives of Advertising 12

2.2 Functions of Advertising Objectives 14

2.3 Objectives of Advertising in sales 14

References24

CHAPTER THREE

METHODOLOGY

3.0 Introduction 26

3.1 Re-statement of the Research Questions26

3.2 Restatement of Hypothesis27

3.3 Characteristics of the study Population 27

3.4 Sources of Data 28

3.5 Sampling Design and Procedure 28

3.6 Data Collection Instrument 29

3.7 Administration of Data Collection Schedule 29

3.8Procedure for Processing and Analyzing Data 30

3.9 Limitation of the Methodology30

References31

CHAPTER FOUR

PRESENTATION AND ANALYSIS OF THE DATA

4.0 Presentation and Analysis of Data32

4.1 Computation of Data 44

4.2 Hypothesis Testing 45

4.3 Hypothesis46

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.0 Introduction49

5.1 Summary of Finding 48

5.2 Conclusion49

5.3 Recommendations50

References 51

Appendix A53

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