THE IMPACT OF MARKETING STRATEGIES ON THE PERFORMANCE OF SEVEN UP BOTTLING COMPANY LTD 9TH MILE (A CASE STUDY OF SEVEN UP INDUSTRY 9TH MILE ENUGU STATE

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ABSTRACT

Impacts of marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling company and of course their marketing mix variable will not be left out of integration. In this even changing marketing environment. This work is done to find out the problems of soft drink industries in Nigeria and of course the recommendation from it will contribute to enhancement of economy.Research conducted revealed that for marketing strategies to be effectively and effective implemented the company should consider the position of company in industry. The economy of the country the product life cycle and the product strategies.The data for this study were collected both from the primary and secondary source. A pilot survey of the sample size.In the course of the analysis many problems which happen the sale seven up bottling company were found out some of the finding are:

1.The company does not have a good promotional programme

2.The need for improved quality of the product

3.Seven up bottling company’s marketing strategies is not effectively integrated.

TABLE OF CONTENT

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

TABLE OF CONTENTS

LIST OF TABLES

ABSTRACT

CHAPTER ONE

1.1INTRODUCTION

1.2BACKGROUND OF THE STUDY

1.3STATEMENT OF PROBLEM

1.4OBJECTIVE OF THE STUDY

1.5SCOPE OF THE STUDY

1.6RESEARCH QUESTIONS

1.7SIGNIFICANCE OF THE STUDY

CHAPTER TWO

REVIEW OF LITERATURE

SUMMARY OF THE RELATED REVIEWED LITERATURE

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

3.1RESEARCH METHODOLOGY

3.2RESEARCH DESIGN

3.3AREA OF THE STUDY

3.4POPULATION OF STUDY

3.5SAMPLE AND SAMPLING PROCEDURE

3.6INSTRUMENT FOR DATA COLLECTION

3.7VALIDATION OF THE INSTRUMENT

3.8RELIABILITY OF THE RESEARCH INSTRUMENT

3.9METHOD OF DATA COLLECTION

3.10METHOD OF DATA ANALYSIS

CHAPTER FOUR

DATA PRESENTATION AND RESULTS

SUMMARY OF RESULTS/FINDINGS

CHAPTER FIVE

DISCUSSION, IMPLICATION AND RECOMMENDATION

DISCUSSION OF RESULTS

CONCLUSIONS

IMPLICATION OF THE RESULTS

RECOMMENDATIONS

SUGGESTIONS FOR FURTHER STUDY

LIMITATION OF THE STUDY

REFERENCES

APPENDIX

LIST OF TABLE

4.1Administration to know how many responses that drink soft drink

TABLE 2

4.2.Was administered to know the brand the consumers frequently, occasionally and really consumed.

TABLE 3

4.2You observe the company advert

TABLE 4

4.3Does the adverts play any major role in your purchase of the brands

TABLE 5

4.5Want to know from the consumers that area they would want the company to improve

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THE IMPACT OF MARKETING STRATEGIES ON THE PERFORMANCE OF SEVEN UP BOTTLING COMPANY LTD 9TH MILE (A CASE STUDY OF SEVEN UP INDUSTRY 9TH MILE ENUGU STATE

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