THE IMPACT OF MASS MEDIA CAMPAIGN AGAINST AIDS AMONG TEENAGERS (A CASE STUDY OF ENUGU STATE)

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ABSTRACT

This study is aimed to ascertain the impact of mass media campaign aimed curbing the spread of the diseases AIDS among teenagers in Enugu state. The objective of the study is also to find out through survey method whether the teenager are really getting sufficient information about AIDS blue so as to enable them inform their opinion about the diseases. The study took account of the sex, marital status, occupational variables that were of relevance to the study. The researcher use survey method with questionnaire, interview as the test instrument so as get al the responses needed in this study. This no doubt, helped on collecting information as to the way people generally perceived the disease Aids its were to Nigeria since the mid 1980s.

TABLE OF CONTENTS

Title page i

Approval page ii

Dedication iii

Acknowledgement iv

Table of Content s v

Abstract vi

CHAPTER I

1.1 Background of study 1

1.2 Statement of the Research Problems 10

1.3 Objective of the study 13

1.4The Significance of the Study 14

1.5 Research Questions 15

1.6 Research Hypothesis 16

1.7 Assumption 17

1.8 Limitation of the study 18

1.9 Definition of Terms 18

CHAPTER II

2.1 Source of Literature 21

2.2 The Review 22

2.3 AIDS; Social Implications of the Campaign against AIDS 23

2.4 Theoretical Framework 25

2.5 Media Impact on Audience 38

2.6 The Media and Attitude Change 41

2.7 Campaign against AIDS, Strategies and Dimension 44

2.4 Summary of Literature Review 48

CHAPTER III

Research Method

3.1 Research Method 51

3.2 Research Design 51

3.3 Research Sample 52

3.4 Measuring Instrument 53

3.5 Data Collection 54

3.6 Data Analysis 55

CHAPTER IV

4.1 Data analysis and analysis 43

4.2 Testing of Hypothesis and Results 70

4.3 Discussion 78

CHAPTER V

Summary of Finding, Conclusions, Recommendation

5.1 Summary 84

5.2 Conclusions 88

5.3 Recommendations 93

Bibliography

Questionnaire

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THE IMPACT OF MASS MEDIA CAMPAIGN AGAINST AIDS AMONG TEENAGERS (A CASE STUDY OF ENUGU STATE)

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