The Impact Of Mass Media During The 1996 Uganda Presdential Elections A Case Study Of The New Vision And Monitor Newspapers

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Abstract

The role of the press to persuade people to respond to a certain event is very central in each and every society. Today this role has taken route of political campaigns in any country in the world, regardless of its advancement; the press is widely used during political campaigns. Thus, the study of mass media effect has progressively focused on the political impact of mass media. In Uganda, this study has not gained much consideration. The literature available is very little and it doesn't highlight the main aspects of mass media and political campaigns in Uganda. Therefore, this research looks in detail how the press impacted people to vote Y oweri Kaguta Museveni during the 1996 presidential elections. STATEMENT OF THE PROBLEM The problem of political bias of print media campaign is associated with inadequate study about the impact of mass media in daily Uganda's politics. 

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