THE IMPACT OF NEWS COMMERCIALIZATION ON MANAGEMENT OF BROADCAST MEDIA IN NIGERIA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ENUGU

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ABSTRACT

This research project examines the implications of news commercialization on management of broadcast Media in Nigeria with emphasis on NTA Enugu.

Thus, the issue at stake on this topic is to find out what impact does news commercialization has on the Mass audiences even when media claims to be the watch dog of the society. Therefore, media should be ready to accept the dangers posed by news commercialization and such dangers include media questions on objectivity, professionalism, and fairness now being undermined by limited access to news airtime.

The educationist, sociologist, politicians, the Businessmen and even the religions minded are all interested in this debate.

In this research I decided to use survey research method ascertain the validity of various hypothesis formulated.

The result of this research will useful to students of Mass Communication Media experts, government and the society at large.

TABLE OF CONTENTS

TITLE PAGEII

APPROVAL PAGEIII

DEDICATIONIV

ACKNOWLEDGEMENTV

TABLE OF CONTENTSVIII

CHAPTER ONE

INTRODUCTION1

1.1BACKGROUND TO STUDY1

1.2STATEMENT OF PROBLEMS4

1.3OBJECTIVES OF STUDY6

1.4SIGNIFICANCE OF STUDY7

1.5RESEARCH QUESTIONS8

1.6RESEARCH HYPOTHESIS9

1.7CONCEPTUAL AND OPERATIONAL DEFINITION11

1.8OPERATIONAL DEFINITION12

1.9LIMITATIONS OF STUDY14

CHAPTER TWO

LITERATURE REVIEW15

2.1SOURCES OF LITERATURE15

2.2ORIGIN OF COMMERCIALIZATION15

2.3SUMMARY OF LITERATURE REVIEW26

CHAPTER THREE

3.1RESEARCH METHOD27

3.2RESEARCH DESIGN28

3.3RESEARCH SAMPLE28

3.4MEASURING INSTRUMENT29

3.5DATA COLLECTION30

3.6METHOD OF DATA ANALYSIS31

3.7EXPECTED RESULT32

CHAPTER FOUR

DATA ANALYSIS AND RESULTS34

4.1DATA ANALYSIS34

4.2RESULT FINDING51

4.3DISCUSSION54

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS FOR FURTHER STUDY

5.1SUMMARY 57

5.2RECOMMENDATION FOR FURTHER STUDIES60

5.3CONCLUSION61

APPENDIX (APPLICATION)65

QUESTIONNAIRE AND INTERVIEW GUIDE 66

BIBLIOGRAPHY63

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THE IMPACT OF NEWS COMMERCIALIZATION ON MANAGEMENT OF BROADCAST MEDIA IN NIGERIA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ENUGU

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